Course Introduction
Digital business entrepreneurship leverages Information Technology (IT) and digital media tools to identify and reach potential customers. The value of businesses has significantly increased in today`s rapidly evolving digital era. Many emerging job roles now require essential digital competencies, such as proficiency in digital media and the ability to deliver, integrate, and expand online and offline services.
This training course is designed to equip participants with the most essential digital business skills in a structured and accessible manner. A strong focus will be placed on social media marketing and digital presence, providing in-depth insights into their impact on business growth. Additionally, the course will explore digital innovation, emphasizing the creation of new use cases for existing backend services within a business.
The learning experience will be enriched with real-world case studies, offering practical insights, as well as interactive workshops, where participants will engage in discussions and activities to develop and apply these critical digital business skills effectively.
Course Objectives :
By the end of this training course, participants will be able to:
- Acquire an adequate understanding of digital business entrepreneurship and its significance in the current market
- Learn the essentials of digital marketing and how to naximize its value during the top and bottom time of the business
- Explore various e-commerce strategies and platforms to establish a successful digital business
- Innovate business models and strategies for disruption and growth in the digital space
- Develop a comprehensive digital business plan and acquire the necessary skills to execute it successfully
Target audience
- Modern digital-era-minded Entrepreneurs
- People who have an innovative business idea
- Business Professionals
- Marketing Professionals
- Start-up Founders
- Sponsor and incubator organization
The Course Content
Day One: Introduction to Digital Business Entrepreneurship
- The digital era and business evolution
- The impact of digital transformation on business
- SWOT analysis of the digital era
- Case studies of successful digital entrepreneurs and their journeys
- Identifying market trends and consumer behavior in the digital era
- Leveraging emerging technologies for competitive advantage in digital business
Day Two: Digital Marketing Strategies
- Digital marketing and its role in business growth
- Search Engine Optimization (SEO) techniques for improved visibility
- Effective campaign management, cloud model- pay per use
- Social media marketing strategies
- Content marketing and creating compelling digital assets
- Analyzing digital marketing metrics and optimizing performance
Day Three: E-commerce and Online Business
- Introduction to e-commerce and its benefits for entrepreneurs
- Choosing the right channel for e-commerce
- UX, CX for online services
- Effective product management, inventory control, and fulfillment strategies
- Payment gateways, security considerations, and building trust in online transactions
- Data analytics and AI-driven insights for optimizing e-commerce performance
Day Four: Innovative Business Models in the Digital Space
- Innovation and business
- Concepts of TRIZ and analogy
- Subscription-based models and leveraging the concept of recurring revenue
- Platform-based business models and the power of network effects
- Collaborative economy and peer-to-peer business models
- Emerging technologies (e.g., RPA, AI, BI) for business innovation
- Scaling digital business models for long-term sustainability and growth
Day Five: Developing and Executing a Digital Business Plan
- Business model to create a complete digital business plan
- Customer experience (CX) , customer personas, and value proposition
- Choosing the suitable strategy to drive customer acquisition and retention
- Analytics of key performance indicators (KPIs) for digital success
- Scaling and growth strategies for digital businesses
- Risk management and cybersecurity considerations in digital business operations