Leadership and Corporate Communication

Code

666

Start Date

2025-06-08

End Date

2025-06-12

City

Salalah

Price

3450 $

Language

Participants

1-15

Hotel

Hotel Meeting Room

Provide us with your details and the team will contact you

Send to a friend

Please fill in all the fields below and a link will be sent to your e-mail when you click it. You will be redirected to the download page

Full Name

Mobile Number

E-mail

Please fill in all the fields below and a link will be sent to your email when it is clicked

Full Name

Mobile Number

E-mail

introduction

Understanding the importance of public relations in modern institutions and strengthening the relationship between the institution and its constituencies and the institution and other institutions with all the means of definition available for the development of trust and cooperation. The role of public relations in organizations is to work in a systematic and scientific manner that enables the transfer of social responsibility from thought to organized and effective application.

objectives

Provide participants with basic information related to the dynamism of administrative thought in the leadership of public relations and its concept and importance in the practice of various activities and the development of administrative and technical skills in this field.
Identify the objectives and functions of institutional communication for public relations.
Learn how to analyze the organizational environment of the institution to improve the efficiency of institutional communication.
Familiarity with communication tactics to achieve interaction between the organization and its environment.
Understand the nature of topics selection and identify institutional communication programs.
Training on the applied model of effective persuasive institutional communication.
Training on institutional communication strategies for the crisis.
Training on communication tactics for promotional public relations in expanding the boundaries of the market.

outline

Introduction, objectives and components of the program
The overall concept of public relations and its role in contemporary organizations
New techniques in managing public relations and their objectives.
Specific divisions of public relations management.
The international and local entity of public relations systems.
Public relations research and its various uses.
Applications of administrative thought to public relations leaders.
Planning trends in management thought of public relations.
Different styles in the administrative thought of public relations leaders.
The role of public relations leaders in organizations from planning to evaluation
Analysis and evaluation of different leaders.
Innovative thinking in public relations.
Behavioral skills of public relations leaders and communication skills with VIPs.
Analyzing the organizational environment of the institution for efficient institutional communication.
Foundations of design, construction and management of institutional communication programs.
The role of public relations in crisis communication.
Marketing Public Relations “MPR”.
Promotional Public Relations “PPR”.
Institutional communication and social media sites.
Social Media and its role in advertising and promoting organizations and projects.
Meetings and institutional communications
Press conferences
Build, manage and measure mental image and brand
Public relations programs to maintain the reputation of the institution
Media coverage of important events.
Practical and applied cases and workshops.
Evaluation and conclusion of the training program.

To view the training curriculum, please click here
To view the registration, payment, and cancellation policy, please click here
To view the terms and conditions for the training program locations, please click here.