Introduction
Communications and PR are at the heart of business performance. Modern methods, tools and channels have greatly increased its power. This lively and challenging seminar is focused on developing skills and competence to practise effectively in today’s organisational environment. This seminar is for the newcomer to PR/Communications and for experienced practitioners alike. Using the most up-to-date case studies, techniques and tools the programme is both a comprehensive introduction to PR in the Internet age and a professional updating programme.
Training Objectives
Organisational Impact
Personal Impact
Who Should Attend
PR and Communications practitioners who want to update their skills. Newcomers to PR/Communications who want a thorough and state-of-the-art foundation. HR professionals who have communications roles, Managers who want to add high-level communications skills to their personal portfolios.
Daily Course Agendas
Day 1: The 21st Century Communicator
Day 2: From theory to successful practise
Day 3: The Medium is the Message
Day 4: e=Management x Communication
Day 5: Putting it all together
European Quality for Training and Consultancy is certified
ISO 9001-2015
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