Introduction
Public relations play a crucial role in building the public image of institutions and companies, and in effective communication with the audience. In the age of advanced communications, communicative and media skills have become essential tools that contribute to achieving public relations objectives and enhancing their impact. This training program aims to develop and enhance the practical skills and capabilities of individuals working in the field of public relations by providing them with the knowledge and tools necessary for effective communication, persuasion, and crisis management.
Objective
The objective of the program is to cultivate and instill practical skills and capabilities in communication, media, and persuasion for individuals working in public relations. This will contribute to improving their performance and increasing their effectiveness in achieving the goals of their respective institutions.
Target Audiences
The program targets employees in public relations departments who seek to develop their communication and media skills and improve their ability to manage media campaigns and crises.
Outline
European Quality for Training and Consultancy is certified
ISO 9001-2015
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