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Cities

Dubai

Market Analysis Competitive Intelligence & Benchmarking

ID  339

PR, Marketing & Customer Service Training Courses

Market Analysis Competitive Intelligence & Benchmarking

Dubai

Hotel Name
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10 Aug 2025 : 14 Aug  2025

25 Hours

2950 USD

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Training Details

Market Analysis, Competitive Intelligence & Benchmarking

 

Why Choose this Course?

This course has been specially designed to enable delegates to analyse increasingly complex market structures; to cope with higher levels of competition; and to set targets and performance measures that are appropriate for these major new challenges as the need to understand how markets, competitors and performance standards are changing is vital to the success of any organization

The course will focus in detail on state-of-the-art approach in gathering quantitative and qualitative information, with special reference to (a) reaching decisions on competitive positioning and (b) setting the content of action plans and projects that will result in improved performance and profitable growth for the organisation. After completing this course, delegates will be able to apply proven tools and techniques in analysing practical business cases in differing market sectors.

 

This course will feature:

  • Effective gathering and interpretation of complex data
  • Application of the tools and techniques of analysing market data
  • Identification and evaluation of competitors
  • Carrying out benchmarking and its role in decision-making
  • Application of the main techniques in case studies

 

 

What are the Goals?

By the end of the course, participants will be able to:

  • Generate and evaluate market and competitor data.
  • Improve and apply deep analytical and creative skills.
  • Balance quantitative and qualitative information in making decisions.
  • Derive actionable ideas from market-derived data.
  • Set realistic and attainable targets for competitive success.

 

 

Who is this Course for?

The course is based on an advanced level of content.  Its focus is on the marketing dimension of the enterprise and the foundations on which robust commercial decisions are made. This course is suitable to a wide range of professionals but will benefit especially:

  • Professionals in marketing and business planning
  • Finance professionals wishing to understand marketing
  • Customer relations professionals wishing to acquire new skills
  • Human resource professionals seeking knowledge of marketing
  • Professionals involved in product/service innovation

 

 

How will this be Presented?

This course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented.  There will be formal exposition of the tools and techniques of data analysis. This will be amplified by case examples and case studies in which delegates can apply the tools and techniques presented. The Instructor will illustrate the critical aspects of the subject by examples of organisations and situations in which he has been personally involved.

 

 

The Course Content

 

Day One

Market Analysis 1: Business-to-Business (B2B) products and services

  • Generating information – B2B data bases
  • Generating information – direct approach to the market
  • Tools and techniques of analysis
  • Group work on a B2B market analysis problem
  • Achieving profitable growth in B2B markets

 

 

Day Two

Market Analysis 2: Business-to-Consumer (B2C) products and services

  • Generating information – B2C data bases
  • Generating information – direct approach to the market
  • Tools and techniques of analysis
  • Group work on a B2C market analysis problem
  • Achieving profitable growth in B2C markets

 

 

Day Three

Competitive Intelligence

  • The emergence of global competition
  • Identifying competitors – current and future
  • Generating and evaluating competitor information
  • Decision-making under imperfect, incomplete or asymmetrical information
  • Group work on a problem of competitor analysis

 

 

Day Four

Benchmarking: what, why and how

  • Definition of benchmarking and clarification of its purpose
  • Benchmarking and “The Balanced Scorecard”
  • How to select the criteria for a benchmarking exercise
  • How to use market and competitor data as the basis of benchmarking
  • Group exercise on benchmarking

 

 

Day Five

Fusion of market/competitor/benchmark data to support decisions

  • Effective management of the processes of market/competitor analysis
  • Use of market/competitor/benchmark data in supporting decisions
  • Use of market/competitor/benchmark data in achieving profitable growth
  • Decision exercise on use of market, competitor and benchmark data

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:

    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.

  • Scientific Assessment:

    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.

  • Brainstorming and Role-playing:

    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.

  • Practical Cases:

    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.

  • Final Evaluation and Certificates:

    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality for Training and Administrative Consultations, provided they have completed at least 80% of the program days.

  • Training Materials:

    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.

  • Post-Training Follow-up:

    • European Quality for Training and Administrative Consultations provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.

  • Customized Training Programs:

    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.

  • Utilizing Technology:

    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.

  • Specialized Trainers:

    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.

  • Encouraging Participation:

    • European Quality encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.

  • Focus on Personal Transformation:

    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.

  • Continuous Assessment:

    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.

  • Terms and Conditions:

    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.

  • Prices and Discounts:

    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Course Options

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27 Jan 2025   :  31 Jan 2025
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Cairo
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Kuala Lumpur
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London
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Milan
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Florida
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Madrid
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04 May 2025   :  08 May 2025
Kuwait
3250$
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Doha
3650$
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Dubai
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Amman
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05 May 2025   :  09 May 2025
Beijing
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Jakarta
3450$
18 May 2025   :  22 May 2025
Casablanca
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18 May 2025   :  22 May 2025
Dubai
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26 May 2025   :  30 May 2025
Amsterdam
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Sharm El Sheikh
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Jeddah
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Paris
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09 Jun 2025   :  13 Jun 2025
Cyprus (Larnaka)
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Geneva
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23 Jun 2025   :  27 Jun 2025
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Istanbul
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Alkhobar
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Manama
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Stockholm
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04 Aug 2025   :  08 Aug 2025
Boston
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10 Aug 2025   :  14 Aug 2025
Dubai
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11 Aug 2025   :  15 Aug 2025
Roma
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18 Aug 2025   :  22 Aug 2025
Prague
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25 Aug 2025   :  29 Aug 2025
Dublin
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01 Sep 2025   :  05 Sep 2025
Zurich
5450$
01 Sep 2025   :  05 Sep 2025
Athens
4950$
01 Sep 2025   :  05 Sep 2025
Washington
6950$
07 Sep 2025   :  11 Sep 2025
Dubai
2950$
08 Sep 2025   :  12 Sep 2025
California
6950$
08 Sep 2025   :  12 Sep 2025
Barcelona
4950$
14 Sep 2025   :  18 Sep 2025
Cairo
2450$
14 Sep 2025   :  18 Sep 2025
Riyadh
2950$
22 Sep 2025   :  26 Sep 2025
Kuala Lumpur
3950$
29 Sep 2025   :  03 Oct 2025
London
4950$
29 Sep 2025   :  03 Oct 2025
Tbilisi
4950$
05 Oct 2025   :  09 Oct 2025
Marrakech
3950$
05 Oct 2025   :  09 Oct 2025
Dubai
2950$
06 Oct 2025   :  10 Oct 2025
Madrid
4950$
12 Oct 2025   :  16 Oct 2025
Kuwait
3250$
13 Oct 2025   :  17 Oct 2025
Beijing
4950$
13 Oct 2025   :  17 Oct 2025
Cape Town
5450$
19 Oct 2025   :  23 Oct 2025
Amman
2950$
20 Oct 2025   :  24 Oct 2025
Jakarta
3450$
26 Oct 2025   :  30 Oct 2025
Sharm El Sheikh
2950$
26 Oct 2025   :  30 Oct 2025
Jeddah
2950$
02 Nov 2025   :  06 Nov 2025
Dubai
2950$
03 Nov 2025   :  07 Nov 2025
Amsterdam
4950$
09 Nov 2025   :  13 Nov 2025
Casablanca
3950$
17 Nov 2025   :  21 Nov 2025
Paris
4950$
17 Nov 2025   :  21 Nov 2025
Hong Kong
5950$
24 Nov 2025   :  28 Nov 2025
Geneva
4950$
30 Nov 2025   :  04 Dec 2025
Dubai
2950$
01 Dec 2025   :  05 Dec 2025
Vienna
4950$
08 Dec 2025   :  12 Dec 2025
Munich
4950$
15 Dec 2025   :  19 Dec 2025
Istanbul
2950$
21 Dec 2025   :  25 Dec 2025
Alkhobar
2950$
22 Dec 2025   :  26 Dec 2025
Toronto
5950$
22 Dec 2025   :  26 Dec 2025
San Francisco
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