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Cities

Dubai

Key Accounts Management & Client Development

ID  340

PR, Marketing & Customer Service Training Courses

Key Accounts Management & Client Development

Dubai

Hotel Name
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02 Mar 2025 : 06 Mar  2025

25 Hours

2950 USD

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Training Details

Why Choose this Course?

This five-day course will show you how to adopt a practical approach to planning, analysing and implementing a closer relationship with your strategic accounts and defend profitable customers against hungry competitors. This seminar looks beyond the traditional view of sales and marketing as a management activity focused on generating revenue from satisfied customers and dwell deeper into the web of relationships that surrounds organizations and how they operate within this network in order to be successful. It focuses on the development of mutually beneficial relationships with an organization’s stakeholders, explores the tactics and strategies used to develop or improve the image and reputation of an organization, and examines the principles of customer acquisition and retention.

Major highlights of the course:

  • Understand customers better and how longer term relationships can add value to organisations
  • Acquire the tools and techniques necessary in developing client relationships to strategically benefit you and the organisation
  • Gain an appreciation of key & strategic accounts and increasing confidence in managing these
  • Deploy the marketing mix to think – and act - cohesively and focuses the resources appropriately in the development of key accounts
  • Generate an understanding of the total process of relationship marketing and strategic market planning

What are the Goals?

By the end of this programme participants will be able to:
  • Create and nurture sustainable accounts relationships that maximize annual revenue and accounts retention
  • Understand the principles of strategic accounts management and the importance of major growth customers
  • Evaluate methods to defend key accounts against competitors & the importance of keeping relationship fresh through an accounts plan
  • Analyse organisations’ current relationship marketing strategies & make right decisions when deploying limited resources to achieve the best returns
  • Generate recommendations for improving & embedding a relationship marketing orientation through appropriate strategies & techniques

Who is this Course for?

This course is suitable to a wide range of professionals but will greatly benefit:
  • Aspiring and new accounts professionals aiming to develop their planning and customer management skills
  • Existing accounts professionals who wish to augment their current knowledge and skills in this area.
  • Other professionals involved in accounts management & client development such as:
    • Accounts professionals
    • Client service professionals
    • Sales professionals
    • Marketing and product professionals
    • Business development professionals

How will this be Presented?

Learning and teaching within this seminar will be based on a series of mixed-mode lecturer-facilitation and seminar work in a workshop style. The intention is to explore the concepts of accounts management and client development in depth, applying lecture content in a practical context. Frequent use will be made of student-led discussions to encourage the application of learning, communication skills, and group work.

The Course Content

  • Day One : Developing a Client
    • Course overview and learning objectives
    • Understanding your organisation and how it thinks about account management
    • Marketing and the relationship with client development
    • Planning and managing the meeting
    • Developing clients as part of a team
    • Reducing the gestation period of sales
  • Day Two : Client Based Strategy
    • The logic of a sales strategy
    • Writing clear and objective proposals
    • Market based strategies
    • How to present your money offer in an attractive way
    • Simple strategies for immediate gain
    • Develop yourself as a product
  • Day Three : Understanding Key Accounts
    • The role of the key account manager
    • Basics of long term relationships
    • Key account planning: analysis of the key account
    • Analysis of the competition
  • Day Four : Processes of Account Management
    • Planning your process for effective account management
    • Developing a strategy for your customer base
    • Strategies to assist with key account planning
    • Managing the key account relationship and relationship marketing
    • Establishing your own internal and external networks
    • Building client relationships that last
  • Day Five : Critical issues for Long Term Success
    • Partnering with key accounts and insights to Strategic Account Management
    • Global account management
    • Strategic market planning
    • Differentiating yourself
    • Course review and participant feedback

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:

    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.

  • Scientific Assessment:

    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.

  • Brainstorming and Role-playing:

    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.

  • Practical Cases:

    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.

  • Final Evaluation and Certificates:

    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality for Training and Administrative Consultations, provided they have completed at least 80% of the program days.

  • Training Materials:

    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.

  • Post-Training Follow-up:

    • European Quality for Training and Administrative Consultations provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.

  • Customized Training Programs:

    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.

  • Utilizing Technology:

    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.

  • Specialized Trainers:

    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.

  • Encouraging Participation:

    • European Quality encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.

  • Focus on Personal Transformation:

    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.

  • Continuous Assessment:

    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.

  • Terms and Conditions:

    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.

  • Prices and Discounts:

    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Course Options

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Training other dates & Locations
72
26 Jan 2025   :  30 Jan 2025
Dubai
2950$
03 Feb 2025   :  07 Feb 2025
Sydney
5950$
03 Feb 2025   :  07 Feb 2025
San Francisco
6950$
09 Feb 2025   :  13 Feb 2025
Marrakech
3950$
23 Feb 2025   :  27 Feb 2025
Riyadh
2950$
23 Feb 2025   :  27 Feb 2025
Cairo
2450$
02 Mar 2025   :  06 Mar 2025
Dubai
2950$
03 Mar 2025   :  07 Mar 2025
Kuala Lumpur
3950$
07 Apr 2025   :  11 Apr 2025
Cyprus (Larnaka)
4950$
14 Apr 2025   :  18 Apr 2025
London
4950$
14 Apr 2025   :  18 Apr 2025
Florida
6950$
21 Apr 2025   :  25 Apr 2025
Madrid
4950$
27 Apr 2025   :  01 May 2025
Kuwait
3250$
28 Apr 2025   :  02 May 2025
Tbilisi
4950$
28 Apr 2025   :  02 May 2025
Beijing
4950$
04 May 2025   :  08 May 2025
Amman
2950$
05 May 2025   :  09 May 2025
Jakarta
3450$
11 May 2025   :  15 May 2025
Jeddah
2950$
11 May 2025   :  15 May 2025
Sharm El Sheikh
2950$
19 May 2025   :  23 May 2025
Paris
4950$
25 May 2025   :  29 May 2025
Casablanca
3950$
26 May 2025   :  30 May 2025
Zurich
5450$
02 Jun 2025   :  06 Jun 2025
Amsterdam
4950$
09 Jun 2025   :  13 Jun 2025
Geneva
4950$
16 Jun 2025   :  20 Jun 2025
Vienna
4950$
22 Jun 2025   :  26 Jun 2025
Dubai
2950$
23 Jun 2025   :  27 Jun 2025
Munich
4950$
30 Jun 2025   :  04 Jul 2025
Lisbon
4950$
30 Jun 2025   :  04 Jul 2025
Hong Kong
5950$
30 Jun 2025   :  04 Jul 2025
Istanbul
2950$
06 Jul 2025   :  10 Jul 2025
Alkhobar
2950$
07 Jul 2025   :  11 Jul 2025
Toronto
5950$
13 Jul 2025   :  17 Jul 2025
Manama
2950$
13 Jul 2025   :  17 Jul 2025
Salalah
3450$
21 Jul 2025   :  25 Jul 2025
Stockholm
4950$
27 Jul 2025   :  31 Jul 2025
Dubai
2950$
28 Jul 2025   :  01 Aug 2025
Boston
6950$
04 Aug 2025   :  08 Aug 2025
Roma
4950$
11 Aug 2025   :  15 Aug 2025
Prague
4950$
18 Aug 2025   :  22 Aug 2025
Dublin
4950$
25 Aug 2025   :  29 Aug 2025
Athens
4950$
01 Sep 2025   :  05 Sep 2025
Washington
6950$
01 Sep 2025   :  05 Sep 2025
California
6950$
07 Sep 2025   :  11 Sep 2025
Cairo
2450$
07 Sep 2025   :  11 Sep 2025
Riyadh
2950$
08 Sep 2025   :  12 Sep 2025
Cyprus (Larnaka)
4950$
15 Sep 2025   :  19 Sep 2025
Kuala Lumpur
3950$
22 Sep 2025   :  26 Sep 2025
London
4950$
28 Sep 2025   :  02 Oct 2025
Jeddah
2950$
29 Sep 2025   :  03 Oct 2025
Madrid
4950$
05 Oct 2025   :  09 Oct 2025
Kuwait
3250$
06 Oct 2025   :  10 Oct 2025
Beijing
4950$
12 Oct 2025   :  16 Oct 2025
Amman
2950$
12 Oct 2025   :  16 Oct 2025
Sharm El Sheikh
2950$
19 Oct 2025   :  23 Oct 2025
Dubai
2950$
20 Oct 2025   :  24 Oct 2025
Jakarta
3450$
27 Oct 2025   :  31 Oct 2025
Amsterdam
4950$
02 Nov 2025   :  06 Nov 2025
Casablanca
3950$
03 Nov 2025   :  07 Nov 2025
Cape Town
5450$
10 Nov 2025   :  14 Nov 2025
Paris
4950$
17 Nov 2025   :  21 Nov 2025
Geneva
4950$
17 Nov 2025   :  21 Nov 2025
Barcelona
4950$
23 Nov 2025   :  27 Nov 2025
Doha
3650$
24 Nov 2025   :  28 Nov 2025
Vienna
4950$
01 Dec 2025   :  05 Dec 2025
Munich
4950$
08 Dec 2025   :  12 Dec 2025
Istanbul
2950$
14 Dec 2025   :  18 Dec 2025
Alkhobar
2950$
15 Dec 2025   :  19 Dec 2025
Toronto
5950$
21 Dec 2025   :  25 Dec 2025
Manama
2950$
28 Dec 2025   :  01 Jan 2026
Dubai
2950$
29 Dec 2025   :  02 Jan 2026
Copenhagen
4950$
29 Dec 2025   :  02 Jan 2026
Milan
4950$

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12 Courses

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