Introduction
Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.
This powerful programme takes a problem solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the programme.
Highlights of the programme include:
Objectives
Training Methodology
The programme is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focussing on solving those problems. Real examples presented on DVD are a strong part of the course.
Organisational Impact
Communicating effectively with key stakeholders is vital to the delivery of business goals. This programme demonstrates how:
Personal Impact
The seminar examines a wide range of communications issues, skills and opportunities. As well as developing further personal competencies, the seminar helps participants:
SEMINAR OUTLINE
DAY 1
Effective PR Campaigns
DAY 2
A Problem-Solving Approach to Campaigns
DAY 3
Planning and Costing Campaigns
DAY 4
Channels, Delivery and Evaluation
DAY 5
Putting it all together – Effective Delivery in Your Organisation
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