Why Choose this Course?
This course deals with channels of distribution, the means through which the vast array of products and services are made available to customers. In the age of globalization customers nowadays expect more and better channel choices for gaining access to the products from all over the world.
Channels of distribution are a critical element of business strategy which, if planned properly, enables companies to build up a competitive advantage over their rivals.
New technologies as well as globalization have dramatically transformed marketing channels and the way, how and where customers want to use them. Broad principles will be discussed by which a company expects to achieve its distribution objectives for its target markets.
Workshop highlights include:
What are the Goals?
Upon completion of this course delegates will be able to:
Who is this Course for?
This course is suitable to a wide range of professionals but will greatly benefit:
How will this be Presented?
The Course Content
Day One
The structure and function of marketing channels
Day Two
Retail and Wholesale
Day Three
Channel design and the selection of channel members
Day Four
Power and conflict in distribution channels; Franchising
Day Five
Electronic- and service channels
European Quality for Training and Consultancy is certified
ISO 9001-2015
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