Course Overview
The surge in demand from customers and citizens for quicker and higher-quality services has underscored the importance of digital governance. Digital transformation stands as a pivotal component of digital governance, with both concepts intricately connected.
Digital governance entails the efficient management and regulation of digital assets, including but not limited to social media, cloud services, analytics, and wearable technology. These assets, ideally outward-facing, engage with partners and clientele.
Conversely, digital transformation centers on enhancing customer experiences, streamlining operational processes, and reshaping business models. Yet, without a robust framework of digital governance, endeavors toward digital transformation are liable to be disjointed, lacking coordination, and misaligned with overarching business strategies and objectives. The absence of digital governance magnifies business risks across various dimensions.
WHO SHOULD ATTEND?
- Leaders and Managers of Public Affairs and Government Relationship teams
- Ministerial & Ministerial Committee Levels
- Executive Management and Directors
- Government Relations Officers
- Public Affairs Officers / Professionals
- Public Relations Officers / Professionals
- Policy Makers / Officers / Analysts / Professionals
Course Objectives
- Attain comprehensive knowledge and understanding of digital governance, emphasizing the significance of a well-defined digital business strategy.
- Develop the requisite skills and expertise to actively contribute to the formulation of a digital business strategy tailored to the organization's needs.
- Cultivate the necessary proficiency and confidence in utilizing advanced tools and technologies to elevate the digital aspects of business operations, leveraging digital means to enhance governance.
- Acquire awareness and exposure essential for ensuring regulatory compliance with diverse norms governing digital media.
- Gain insights and information to craft policies and recommend adjustments to business models aligned with the objectives of the digital business strategy.
- Develop the confidence and knowledge to effectively navigate reputational, legal, and security risks inherent in the digital realm.
- Cultivate overall capabilities to undertake more intricate and pivotal roles in digital governance, showcasing talent and potential, and paving the way for definite career progression within the organization.
Course Outline
- DAY 1 : Digitalisation Frameworks
- Framework for digital transformation of public affairs
- The benefits of digitally transforming public affairs
- Lenses of digital transformation
- The public affairs digital transformation step plan
- Workshop
- DAY 2 : Data Management
- Governments and open-source data
- Development of digital portals and platforms
- Business intelligence and data analytics for public affairs management
- A managerial view of data analytics for digital transformation
- Data / information architecture
- Data visualisation for public affairs
- Workshop
- DAY 3 : Digital Technologies
- How can machine learning assist public affairs management?
- Blockchain and public affairs
- The cloud and its intersections with public affairs management
- Practical technology tools for public affairs managers
- Identify relevant digital trends within today’s society
- A data management platform for public affairs
- Workshop
- DAY 4 ; Implementation
- Distinguish between digital roles and activities.
- Build digital skills for your public affairs team
- Manage digital transformation projects in public affairs
- Reporting digital transformation programmes to senior management
- Privacy and security
- Workshop
- DAY 5: Strategy and Leadership
- Formulating Digital Business Strategies for Public Affairs
- Leadership Approaches in Driving Digital Transformation
- Aligning Digital Initiatives with Organizational Goals and Objectives
- Developing a Culture of Innovation and Adaptability
- Case Studies and Best Practices in Digital Transformation of Public Affairs
- Interactive Workshop and Case Study Analysis