Cities

Dubai

Advanced Sales & Market Analysis

ID  1017

PR, Marketing & Customer Service Training Courses

Course: Advanced Sales & Market Analysis

Dubai

Hotel Name
Hotel Meeting Room

20 Dec 2026 : 24 Dec  2026

25 Hours

Training Language : English

3250 USD

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Introduction:

In today`s society, successful organizations have a unique ability to market and sell their products and services. The sales and marketing strategies training is a fast-paced, dynamic, and highly informative program that covers ideas, techniques, tips, and practical useful information.

Participants in this sales and marketing strategies program will leverage case studies, interactive and engaging exercises, video clips, and real-world examples from world-class practices in sales excellence.

Exploring the Importance of Sales and Marketing Strategy:

Understanding sales and marketing strategy is crucial for any business to achieve its targets. An integrated sales and marketing strategy can propel a business plan far beyond its original scope. A meticulously crafted business plan and sales and marketing strategy can be the cornerstone of a company`s success.

This course will guide participants through creating a sales and marketing strategy, underlining the importance of sales and marketing strategy, and equipping them with effective sales and marketing strategies to outperform competitors.

Targeted Groups:

  • Marketing Professionals.
  • Public Relations Practitioners.
  • Marketing Managers.
  • Sales Managers.
  • Brand Managers.
  • Business Owners.

Course Objectives:

At the end of this sales and marketing strategies course, the participants will be able to:

  • Understand the psychology of selling.
  • Learn practical sales tools and techniques.
  • Understand marketing and branding.
  • Learn about Internet marketing.
  • Learn the success habits of the `greats` in sales.
  • Gain knowledge that will help you to meet and exceed targets.
  • Understand the customer service impact on sales.
  • Maximize their marketing program.
  • Generate and evaluate market and competitor data.
  • Improve and apply deep analytical and creative skills.
  • Balance quantitative and qualitative information in making decisions.
  • Derive actionable ideas from market-derived data.
  • Avoid marketing mistakes.
  • Learn about branding.
  • Explore marketing strategies.
  • Learn about search engine optimization (SEO).

Targeted Competencies:

Upon the end of this sales and marketing strategies training, the participant`s competencies will be able to:

  • Marketing planning.
  • Marketing audits.
  • Marketing communications.
  • Marketing research.
  • Evaluating the customer needs, gathering intelligence, and understanding the business context.
  • Leveraging the sales process, executing plans, and maximizing personal time.

Course Content:

Unit 1: The Sales Cycle and Finding New Clients:

  • Understanding the sales cycle.
  • Characteristics of successful salespeople.
  • Effective networking strategies.
  • How to work in a room?
  • Creating the right impression.
  • Developing your elevator speech.
  • How do you get referrals?
  • Swap meetings.
  • Clubs and social networking.
  • Centers of influence.
  • How do you approach and sell to top executives?

Unit 2: Planning, Qualifying, and The Discovery Process:

  • Strategic planning and setting objectives.
  • Qualify buyers.
  • Customer-based selling.
  • Dress for success.
  • Easing tension levels.
  • Effective questioning techniques.
  • The power of listening.
  • Develop a winning attitude.
  • Deal with different personalities.
  • Body language.
  • Close and overcome objections.
  • Neuro-Linguistic Programming.
  • Develop the habits of successful salespeople.

Unit 3 : Market Analysis 2: Business-to-Consumer (B2C) products and services

  • Generating information – B2C data bases
  • Generating information – direct approach to the market
  • Tools and techniques of analysis
  • Group work on a B2C market analysis problem
  • Achieving profitable growth in B2C markets

Competitive Intelligence

  • The emergence of global competition
  • Identifying competitors – current and future
  • Generating and evaluating competitor information
  • Decision-making under imperfect, incomplete or asymmetrical information
  • Group work on a problem of competitor analysis

Unit 4: Advanced Sales Skills:

  • Time and focus management.
  • Counselor selling.
  • Attitudes, beliefs, and outcomes.
  • How do we present to groups?
  • Customer services and the effects on sales.
  • Advanced negotiation skills.
  • Goal setting.
  • Walk with tigers – secrets of the world best.
  • Action planning.

Unit 5: Marketing, Branding, and Internet Technology:

  • Design a marketing program.
  • Understand the various forms of marketing.
  • Brochures, print ads, and newsletters.
  • Work with the media.
  • Soundbites.
  • 4D branding.
  • Website development and design.
  • Website optimization.
  • Marketing on the Internet.

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:
    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.
  • Scientific Assessment:
    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.
  • Brainstorming and Role-playing:
    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.
  • Practical Cases:
    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.
  • Final Evaluation and Certificates:
    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality Training and Management Consultancy , provided they have completed at least 80% of the program days.
  • Training Materials:
    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.
  • Post-Training Follow-up:
    • European Quality Training and Management Consultancy provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.
  • Customized Training Programs:
    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.
  • Utilizing Technology:
    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.
  • Specialized Trainers:
    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.
  • Encouraging Participation:
    • European Quality Training and Management Consultancy encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.
  • Focus on Personal Transformation:
    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.
  • Continuous Assessment:
    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.
  • Terms and Conditions:
    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.
  • Prices and Discounts:
    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality Training and Management Consultancy of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality Training and Management Consultancy is certified

ISO 9001-2015

Course Options

Training other dates & Locations
2
Download PDF
20 Dec 2026   :  24 Dec 2026
Dubai
3250$
20 Dec 2026   :  24 Dec 2026
Manama
3250$

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