Introduction :
Public relations play a crucial role in building the public image of institutions and companies, and in effective communication with the audience. In the age of advanced communications, communicative and media skills have become essential tools that contribute to achieving public relations objectives and enhancing their impact. This training program aims to develop and enhance the practical skills and capabilities of individuals working in the field of public relations by providing them with the knowledge and tools necessary for effective communication, persuasion, and crisis management.
Course Objective :
The objective of the program is to cultivate and instill practical skills and capabilities in communication, media, and persuasion for individuals working in public relations. This will contribute to improving their performance and increasing their effectiveness in achieving the goals of their respective institutions.
Target Audiences
The program targets employees in public relations departments who seek to develop their communication and media skills and improve their ability to manage media campaigns and crises.
Course Outline
- Communication Skills for Public Relations Professionals
- Skills for Dealing with Public Relations Audiences
- Skills in Using Photographic Images in Public Relations Publications
- Skills in Using Colors in Public Relations Publications
- Journalistic Editing Techniques
- Media Crisis Management Skills
- Organizing and Managing Conferences
- Preparing Press Conferences
- Planning and Executing Visit Programs
- Media Production Skills
- Planning and Monitoring Media Campaigns
- Public Opinion Research and Studies.