Strategy and Business Planning Professional

Code

803

Start Date

2025-03-02

End Date

2025-03-06

City

Paris

Price

4950 $

Language

Participants

1-15

Hotel

Hotel Meeting Room

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introduction

This program is designed to equip you with the knowledge and skills needed to develop effective business strategies and plans.

In today's rapidly changing business environment, having a well-crafted strategy and business plan is essential for success. Whether you are an entrepreneur starting a new venture, a business owner looking to grow your company, or a manager responsible for strategic planning, this course will provide you with the tools and techniques needed to develop a strategic plan that aligns with your business goals and objectives.

Over the course of this program, we will cover a range of topics, including the strategic planning process, SWOT analysis, business models, competitive analysis, financial planning, marketing strategy, risk management, performance measurement, change management, and corporate social responsibility. Through a combination of lectures, case studies, and hands-on exercises, you will learn how to apply these concepts to real-world business challenges.

By the end of the course, you will have the skills and knowledge needed to develop and implement a comprehensive strategic plan that drives growth and profitability. Whether you are just starting out in your career or looking to take your skills to the next level, this program will provide you with the tools you need to succeed.

Objectives

Situational analysis: Learn how to analyze the current situation of your company and its external environment, and how to use this information to identify future opportunities and challenges.
Strategic planning development: Learn how to develop effective strategic plans, including setting goals, conducting strategic analysis, and developing an action plan.
Risk management: Understand how to identify potential risks, develop strategies to mitigate them, and create contingency plans to manage unexpected events.
Marketing strategy: Identify target markets, develop messaging and positioning, and select marketing channels to effectively promote your business.
Financial planning: Develop budgets, project revenue and expenses, and determine return on investment to ensure your business stays profitable.
Performance measurement: Establish key performance indicators (KPIs), monitor and report on performance, and make data-driven decisions to continuously improve your business.
Change management: Identify potential barriers to change, develop strategies for implementing change, and create a communication plan to ensure successful adoption.
Corporate social responsibility: Identify areas of impact, develop strategies to improve social and environmental performance, and align your business values with those of your stakeholders.

Course Outline

Strategic planning process
- Situational analysis
- Setting goals and objectives
- Creating an action plan
SWOT analysis
- Evaluating internal strengths and weaknesses
- Identifying external opportunities and threats
Business models
- B2B (business-to-business)
- B2C (business-to-consumer)
- E-commerce
Competitive analysis
- Identifying competitors
- Analyzing strengths and weaknesses
- Developing strategies for gaining a competitive advantage
Financial planning
- Developing budgets
- Projecting revenue and expenses
- Determining return on investment
Marketing strategy
- Identifying target markets
- Developing messaging and positioning
- Selecting marketing channels
Risk management
- Identifying potential risks
- Developing strategies to mitigate risks.
- Creating contingency plans
Performance measurement
- Establishing key performance indicators (KPIs)
- Monitoring and reporting on performance
Change management.
- Identifying potential barriers to change
- Developing strategies for implementing change
- Creating a communication plan
Corporate social responsibility
- Identifying areas of impact
- Developing strategies to improve social and environmental performance.

To view the training curriculum, please click here
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To view the terms and conditions for the training program locations, please click here.