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Arabic Courses 
MOB +971566356223    MOB +971563356098⁩
info@europeanqualitytc.com || europeanqualitytc@hotmail.com   
VAT NO : 100528683400003    REG NO : 13785/2018   

 

 

Training Courses ,Seminars,Workshops and Conferences Specialist

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Communication for PR Professional

Communication for PR Professional
Code
616
Start Date
2025-09-14
End Date
2025-09-18
City
Washington
Price
6950  $
Language
EN
Participants
1-15
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PROGRAMME OUTLINE

DAY 1 - Introduction and Welcome: The Power of Communication

  • Introduction and welcome
  • Course programmed, design and options
  • Opening exercise: Goal setting
  • Corporate Affairs and Public Affairs approaches
  • Corporate identity and image
  • Corporate communications overview and strategy
  • External reputation management Communication as a change agent
  • Communication as goal for all managers

DAY 2 - From the Inside Out: Crafting Consistent Messages

  • Internal communications
  • Family and friends as Stakeholder
  • Measuring emotional capital
  • Communications channels mapping and monitoring
  • Setting internal communications goals
  • New media for rapid interaction
  • Champions, opinion formers and incentivisation
  • The place of the company magazine/newsletter
  • The multinational internal communications programme
  • Commitment from internal decision makers

DAY 3 - Risks and Threats: Their Identification and Management

  • Single issue politics
  • Special interest groups
  • Whistleblowers and the rules of disclosure
  • External opinion formers
  • Cause related PR and core values
  • Campaigns, their design and planning
  • A crisis management toolkit
  • Stakeholder interest inventories
  • Opinion former networks

DAY 4 - Corporate Affair/PR in the Corporate Mix

  • PR in the communications mix
  • PR in the marketing mix
  • Direct response PR
  • Financial PR
  • PR and strategy
  • Brand PR
  • Persuasion measurement techniques
  • Integrating PR/Communications and marketing plans
  • The art of leveraging
  • Corporate affairs and customer relations

DAY 5 - Powerful and Persuasive Action Planning

  • Measurement of performance: bottom line impact
  • Translating strategy to tactics
  • Horizons for PR and corporate affairs development
  • Tools and Techniques summary: a tactical inventory
  • Recruiting allies: a networking approach
  • Justifying the plan and convincing top management
  • Making the most of other disciplines to maximise results
  • Individual and group consultancy
  • Further sources of help and information
  • To view the training curriculum, please click here
  • To view the registration, payment, and cancellation policy, please click here
  • To view the terms and conditions for the training program locations, please click here.

European Quality for Training and Consultancy is certified

ISO 9001-2015

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Other Dates for the Courses

01 Dec To 05 Dec 2024
EN
Geneva
Hotel Meeting Room
08 Dec To 12 Dec 2024
EN
Vienna
Hotel Meeting Room
15 Dec To 19 Dec 2024
EN
Munich
Hotel Meeting Room
22 Dec To 26 Dec 2024
EN
Istanbul
Hotel Meeting Room
29 Dec To 02 Jan 2025
EN
Washington
Hotel Meeting Room
29 Dec To 02 Jan 2025
EN
California
Hotel Meeting Room
05 Jan To 09 Jan 2025
EN
Dubai
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05 Jan To 09 Jan 2025
EN
Berlin
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05 Jan To 09 Jan 2025
EN
Milan
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12 Jan To 16 Jan 2025
EN
Copenhagen
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19 Jan To 23 Jan 2025
EN
Beirut
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26 Jan To 30 Jan 2025
EN
Los Angeles
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02 Feb To 06 Feb 2025
EN
Singapore
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16 Feb To 20 Feb 2025
EN
ON LINE
ON LINE
16 Feb To 20 Feb 2025
EN
Sydney
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23 Feb To 27 Feb 2025
EN
Zurich
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23 Feb To 27 Feb 2025
EN
Salalah
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02 Mar To 06 Mar 2025
EN
San Francisco
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13 Apr To 17 Apr 2025
EN
Riyadh
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13 Apr To 17 Apr 2025
EN
Cairo
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20 Apr To 24 Apr 2025
EN
Cyprus (Larnaka)
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20 Apr To 24 Apr 2025
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Kuala Lumpur
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20 Apr To 24 Apr 2025
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Hong Kong
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27 Apr To 01 May 2025
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London
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04 May To 08 May 2025
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Madrid
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04 May To 08 May 2025
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Beijing
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04 May To 08 May 2025
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Kuwait
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11 May To 15 May 2025
EN
Amman
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18 May To 22 May 2025
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Amsterdam
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18 May To 22 May 2025
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Cape Town
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25 May To 29 May 2025
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Sharm El Sheikh
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25 May To 29 May 2025
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Jeddah
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01 Jun To 05 Jun 2025
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Jakarta
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08 Jun To 12 Jun 2025
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Casablanca
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15 Jun To 19 Jun 2025
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Paris
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22 Jun To 26 Jun 2025
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Geneva
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29 Jun To 03 Jul 2025
EN
Vienna
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06 Jul To 10 Jul 2025
EN
Munich
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13 Jul To 17 Jul 2025
EN
Marrakech
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13 Jul To 17 Jul 2025
EN
Lisbon
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13 Jul To 17 Jul 2025
EN
Istanbul
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20 Jul To 24 Jul 2025
EN
Alkhobar
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20 Jul To 24 Jul 2025
EN
Toronto
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27 Jul To 31 Jul 2025
EN
Manama
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03 Aug To 07 Aug 2025
EN
Stockholm
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10 Aug To 14 Aug 2025
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Boston
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17 Aug To 21 Aug 2025
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Roma
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24 Aug To 28 Aug 2025
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Prague
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31 Aug To 04 Sep 2025
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Dublin
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31 Aug To 04 Sep 2025
EN
Tbilisi
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07 Sep To 11 Sep 2025
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Athens
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14 Sep To 18 Sep 2025
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Washington
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14 Sep To 18 Sep 2025
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California
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21 Sep To 25 Sep 2025
EN
Cairo
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21 Sep To 25 Sep 2025
EN
Riyadh
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28 Sep To 02 Oct 2025
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Kuala Lumpur
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28 Sep To 02 Oct 2025
EN
Doha
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05 Oct To 09 Oct 2025
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London
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12 Oct To 16 Oct 2025
EN
Amman
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12 Oct To 16 Oct 2025
EN
Madrid
Hotel Meeting Room
19 Oct To 23 Oct 2025
EN
Beijing
Meeting Room
19 Oct To 23 Oct 2025
EN
Kuwait
Hotel Meeting Room
26 Oct To 30 Oct 2025
EN
Jakarta
Hotel Meeting Room
02 Nov To 06 Nov 2025
EN
Sharm El Sheikh
Hotel Meeting Room
02 Nov To 06 Nov 2025
EN
Jeddah
Hotel Meeting Room
02 Nov To 06 Nov 2025
EN
Barcelona
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02 Nov To 06 Nov 2025
EN
Florida
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09 Nov To 13 Nov 2025
EN
Amsterdam
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16 Nov To 20 Nov 2025
EN
Casablanca
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23 Nov To 27 Nov 2025
EN
Paris
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30 Nov To 04 Dec 2025
EN
Geneva
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07 Dec To 11 Dec 2025
EN
Vienna
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14 Dec To 18 Dec 2025
EN
Munich
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21 Dec To 25 Dec 2025
EN
Istanbul
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28 Dec To 01 Jan 2026
EN
Washington
Hotel Meeting Room
28 Dec To 01 Jan 2026
EN
California
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