INTRODUCTION
Communications and PR are at the heart of business performance. Modern methods, tools and channels have greatly increased its power. This lively and challenging programme is focused on developing skills and competence to practice effectively in today’s organisational environment. In this programme you will learn how to:
PROGRAMME OBJECTIVES
TRAINING METHODOLOGY
The programme uses a rich mixture of practical exercises, case-studies, questionnaires, syndicate and group work and video/DVD examples. Participants will be asked to reflect on and to discuss their own professional issues and experience.
PROGRAMME SUMMARY
The programme is a thorough and up-to-date introduction to the professional practice of public relations and communications in the 21st century organisation. The value and nature of PR disciplines are established and linked to bottom-line performance. The tools and techniques to deliver business effectiveness in these disciplines are systematically covered, practised and illustrated with a wide range of recent case-studies. The programme includes personal action planning to ensure that the learning can be successfully transferred to your own work.
PROGRAMME OUTLINE
DAY 1 - The 21st Century Communicator
DAY 2 - From theory to successful practise
DAY 3 - The Medium is the Message
DAY 4 - E Management x Communication
DAY 5 - Putting it all together
European Quality for Training and Consultancy is certified
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