ID 341
PR, Marketing & Customer Service Training Courses
Course: Developing & Implementing Strategic Marketing Plans

Milan
Hotel Name
Hotel Meeting Room
20 Oct 2025 : 24 Oct 2025
25 Hours
4950 USD
ID 341
PR, Marketing & Customer Service Training Courses
Course: Developing & Implementing Strategic Marketing Plans
Milan
Hotel Name
Hotel Meeting Room
20 Oct 2025 : 24 Oct 2025
25 Hours
4950 USD
Training Details
In this course delegates will understand the structured process of how to build a marketing plan customised for their situation. They will find out how marketing planning works and how they should document their ideas in a marketing plan.
They will become competent in developing a marketing plan by going through a number of stages of the marketing planning process. They will work with practical checklists at each stage that enable them to formulate the right questions.
They will master the key elements of a complete marketing plan.
This course will feature:
What are the Goals?
By the end of this course, participants will be able to:
Who is this Course for?
Participants are, or will be, involved in strategy development, in the development of marketing plans, in new product planning or work in product development teams
This course is suitable for a wide range of professionals but will greatly benefit:
How will this be Presented?
The training process is a blend of presentation, small group work on real company cases and practical exercises to apply knowledge. Participants are encouraged to bring their own company specific issues to work with.
The Course Content
Day One
Introduction to Marketing Planning
Day Two
Analysing customers and markets; segmentation, targeting, positioning
Day Three
Planning direction, objectives and strategy
Day Four
Planning the marketing mix strategy
Day Five
Planning metrics and performance measurement; planning implementation and control
Day 1 - Asset Cost Management Introduction
Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.
Day 2 - Laying the Groundwork
Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.
Day 3 - Applying the Value based Process
Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.
Day 4 - Ensuring the Continuity of the Value-based Process
Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.
The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:
European Quality Training and Management Consultancy of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.
European Quality Training and Management Consultancy is certified
ISO 9001-2015
Course Options