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Dubai

Public Relations & Corporate Communications (Professional Public Relations Officer)

ID  190

PR, Marketing & Customer Service Training Courses

Public Relations & Corporate Communications (Professional Public Relations Officer)

Dubai

Hotel Name
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09 Feb 2025 : 13 Feb  2025

25 Hours

2950 USD

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Training Details

iNTRODUCTION

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

  • The tools and techniques required to manage reputation in a complex media environment
  • How to manage knowledge within the business for effective media management
  • How to shape external perceptions of your organisation by first class corporate internal communications
  • How to develop a strategic approach and a clear plan of action

 

PROGRAMME OBJECTIVES

  • To set Corporate Affairs in strategic anticipatory and effective context
  • To develop an understanding of stakeholder programmes for regular, focused communication
  • Examine the development of Corporate Affairs tools
  • Understanding the development of strategy/plans/tactics and co-ordinating these
  • Evaluation and the use of research

 

TRAINING METHODOLOGY

This programme is an intensive, updating programme illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.

 

PROGRAMME SUMMARY

The programme looks at variety of corporate communications tools and models before examining in details the potential value and role of key stakeholders in the corporate affairs/PR process. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within PR and communications. Firmly establishing the place of PR in the company, the programme looks at the contributions that can be measured. Participants will pull together all of the programme content into an action plan which can be discussed with top management.

 

PROGRAMME OUTLINE

  • DAY 1 - Introduction and Welcome: The Power of Communication
    • Introduction and welcome
    • Course programmed, design and options
    • Opening exercise: Goal setting
    • Corporate Affairs and Public Affairs approaches
    • Corporate identity and image
    • Corporate communications overview and strategy
    • External reputation management Communication as a change agent
    • Communication as goal for all managers
  • DAY 2 - From the Inside Out: Crafting Consistent Messages
    • Internal communications
    • Family and friends as Stakeholder
    • Measuring emotional capital
    • Communications channels mapping and monitoring
    • Setting internal communications goals
    • New media for rapid interaction
    • Champions, opinion formers and incentivisation
    • The place of the company magazine/newsletter
    • The multinational internal communications programme
    • Commitment from internal decision makers
  • DAY 3 - Risks and Threats: Their Identification and Management
    • Single issue politics
    • Special interest groups
    • Whistleblowers and the rules of disclosure
    • External opinion formers
    • Cause related PR and core values
    • Campaigns, their design and planning
    • A crisis management toolkit
    • Stakeholder interest inventories
    • Opinion former networks
  • DAY 4 - Corporate Affair/PR in the Corporate Mix
    • PR in the communications mix
    • PR in the marketing mix
    • Direct response PR
    • Financial PR
    • PR and strategy
    • Brand PR
    • Persuasion measurement techniques
    • Integrating PR/Communications and marketing plans
    • The art of leveraging
    • Corporate affairs and customer relations
  • DAY 5 - Powerful and Persuasive Action Planning
    • Measurement of performance: bottom line impact
    • Translating strategy to tactics
    • Horizons for PR and corporate affairs development
    • Tools and Techniques summary: a tactical inventory
    • Recruiting allies: a networking approach
    • Justifying the plan and convincing top management
    • Making the most of other disciplines to maximise results
    • Individual and group consultancy
    • Further sources of help and information

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:

    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.

  • Scientific Assessment:

    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.

  • Brainstorming and Role-playing:

    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.

  • Practical Cases:

    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.

  • Final Evaluation and Certificates:

    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality for Training and Administrative Consultations, provided they have completed at least 80% of the program days.

  • Training Materials:

    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.

  • Post-Training Follow-up:

    • European Quality for Training and Administrative Consultations provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.

  • Customized Training Programs:

    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.

  • Utilizing Technology:

    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.

  • Specialized Trainers:

    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.

  • Encouraging Participation:

    • European Quality encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.

  • Focus on Personal Transformation:

    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.

  • Continuous Assessment:

    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.

  • Terms and Conditions:

    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.

  • Prices and Discounts:

    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Course Options

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Training other dates & Locations
75
27 Jan 2025   :  31 Jan 2025
Boston
6950$
02 Feb 2025   :  06 Feb 2025
Doha
3650$
03 Feb 2025   :  07 Feb 2025
Roma
4950$
09 Feb 2025   :  13 Feb 2025
Dubai
2950$
10 Feb 2025   :  14 Feb 2025
Prague
4950$
16 Feb 2025   :  20 Feb 2025
Dubai
2950$
17 Feb 2025   :  21 Feb 2025
Dublin
4950$
23 Feb 2025   :  27 Feb 2025
Salalah
3450$
24 Feb 2025   :  28 Feb 2025
Athens
4950$
03 Mar 2025   :  07 Mar 2025
Lisbon
4950$
03 Mar 2025   :  07 Mar 2025
California
6950$
03 Mar 2025   :  07 Mar 2025
Barcelona
4950$
03 Mar 2025   :  07 Mar 2025
Washington
6950$
14 Apr 2025   :  18 Apr 2025
Berlin
4950$
20 Apr 2025   :  24 Apr 2025
Dubai
2950$
21 Apr 2025   :  25 Apr 2025
Copenhagen
4950$
27 Apr 2025   :  01 May 2025
Beirut
2950$
05 May 2025   :  09 May 2025
Los Angeles
6950$
05 May 2025   :  09 May 2025
Singapore
5950$
11 May 2025   :  15 May 2025
Dubai
2950$
19 May 2025   :  23 May 2025
Zurich
5450$
26 May 2025   :  30 May 2025
San Francisco
6950$
01 Jun 2025   :  05 Jun 2025
Cairo
2450$
02 Jun 2025   :  06 Jun 2025
Sydney
5950$
08 Jun 2025   :  12 Jun 2025
Dubai
2950$
08 Jun 2025   :  12 Jun 2025
Riyadh
2950$
16 Jun 2025   :  20 Jun 2025
Kuala Lumpur
3950$
16 Jun 2025   :  20 Jun 2025
Hong Kong
5950$
23 Jun 2025   :  27 Jun 2025
London
4950$
30 Jun 2025   :  04 Jul 2025
Madrid
4950$
06 Jul 2025   :  10 Jul 2025
Kuwait
3250$
07 Jul 2025   :  11 Jul 2025
Beijing
4950$
07 Jul 2025   :  11 Jul 2025
Cape Town
5450$
13 Jul 2025   :  17 Jul 2025
Amman
2950$
13 Jul 2025   :  17 Jul 2025
Dubai
2950$
21 Jul 2025   :  25 Jul 2025
Jakarta
3450$
27 Jul 2025   :  31 Jul 2025
Sharm El Sheikh
2950$
27 Jul 2025   :  31 Jul 2025
Jeddah
2950$
04 Aug 2025   :  08 Aug 2025
Amsterdam
4950$
04 Aug 2025   :  08 Aug 2025
Tbilisi
4950$
04 Aug 2025   :  08 Aug 2025
Milan
4950$
10 Aug 2025   :  14 Aug 2025
Casablanca
3950$
11 Aug 2025   :  15 Aug 2025
Cyprus (Larnaka)
4950$
17 Aug 2025   :  21 Aug 2025
Dubai
2950$
18 Aug 2025   :  22 Aug 2025
Paris
4950$
25 Aug 2025   :  29 Aug 2025
Geneva
4950$
01 Sep 2025   :  05 Sep 2025
Vienna
4950$
08 Sep 2025   :  12 Sep 2025
Munich
4950$
14 Sep 2025   :  18 Sep 2025
Dubai
2950$
15 Sep 2025   :  19 Sep 2025
Istanbul
2950$
21 Sep 2025   :  25 Sep 2025
Alkhobar
2950$
22 Sep 2025   :  26 Sep 2025
Toronto
5950$
28 Sep 2025   :  02 Oct 2025
Manama
2950$
06 Oct 2025   :  10 Oct 2025
Stockholm
4950$
12 Oct 2025   :  16 Oct 2025
Dubai
2950$
12 Oct 2025   :  16 Oct 2025
ON LINE
1750$
13 Oct 2025   :  17 Oct 2025
Boston
6950$
20 Oct 2025   :  24 Oct 2025
Roma
4950$
20 Oct 2025   :  24 Oct 2025
Prague
4950$
27 Oct 2025   :  31 Oct 2025
Dublin
4950$
03 Nov 2025   :  07 Nov 2025
Athens
4950$
03 Nov 2025   :  07 Nov 2025
Washington
6950$
09 Nov 2025   :  13 Nov 2025
Dubai
2950$
10 Nov 2025   :  14 Nov 2025
California
6950$
16 Nov 2025   :  20 Nov 2025
Cairo
2450$
16 Nov 2025   :  20 Nov 2025
Riyadh
2950$
24 Nov 2025   :  28 Nov 2025
Kuala Lumpur
3950$
01 Dec 2025   :  05 Dec 2025
London
4950$
07 Dec 2025   :  11 Dec 2025
Dubai
2950$
08 Dec 2025   :  12 Dec 2025
Madrid
4950$
14 Dec 2025   :  18 Dec 2025
Kuwait
3250$
14 Dec 2025   :  18 Dec 2025
Marrakech
3950$
15 Dec 2025   :  19 Dec 2025
Beijing
4950$
21 Dec 2025   :  25 Dec 2025
Amman
2950$
29 Dec 2025   :  02 Jan 2026
Istanbul
2950$

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12 Courses

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