Arabic  
MOB +971566356223    MOB +971563356098⁩
info@europeanqualitytc.com || europeanqualitytc@hotmail.com   
VAT NO : 100528683400003    REG NO : 13785/2018   

 

Arabic Courses 
MOB +971566356223    MOB +971563356098⁩
info@europeanqualitytc.com || europeanqualitytc@hotmail.com   
VAT NO : 100528683400003    REG NO : 13785/2018   

 

 

Training Courses ,Seminars,Workshops and Conferences Specialist

Share

PR, Marketing & Customer Service Training Courses

  • Courses Category

  • Most Read

  • The Proposed Courses

The Strategic Marketing Plan

The Strategic Marketing Plan
Code
192
Start Date
2025-07-06
End Date
2025-07-10
City
Jakarta
Price
3450  $
Language
EN
Participants
1-15
Hotel
Hotel Meeting Room
Register
Inquiry
Tailored Courses
Download Brochour
Send to Friend
Re-Connect
Print
Provide us with your details and the team will contact you
Full Name
Employer's Name
Mobile Number
Send to a friend
Sender's Name
Sender's E-mail
Recipient's Name
Recipient's Email
Message
Please fill in all the fields below and a link will be sent to your e-mail when you click it. You will be redirected to the download page
Full Name
Mobile Number
E-mail
Please fill in all the fields below and a link will be sent to your email when it is clicked
Full Name
Mobile Number
E-mail

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists.  

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 
  • To view the training curriculum, please click here
  • To view the registration, payment, and cancellation policy, please click here
  • To view the terms and conditions for the training program locations, please click here.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Other Dates for the Courses

01 Dec To 05 Dec 2024
EN
Kuwait
Hotel Meeting Room
01 Dec To 05 Dec 2024
EN
Milan
Hotel Meeting Room
01 Dec To 05 Dec 2024
EN
Beijing
Meeting Room
08 Dec To 12 Dec 2024
EN
Cape Town
Hotel Meeting Room
08 Dec To 12 Dec 2024
EN
Amman
Hotel Meeting Room
15 Dec To 19 Dec 2024
EN
Jakarta
Hotel Meeting Room
22 Dec To 26 Dec 2024
EN
Sharm El Sheikh
Hotel Meeting Room
22 Dec To 26 Dec 2024
EN
Jeddah
Hotel Meeting Room
29 Dec To 02 Jan 2025
EN
Manama
Hotel Meeting Room
05 Jan To 09 Jan 2025
EN
Lisbon
Hotel Meeting Room
05 Jan To 09 Jan 2025
EN
Stockholm
Hotel Meeting Room
12 Jan To 16 Jan 2025
EN
Dubai
click here
12 Jan To 16 Jan 2025
EN
Boston
Hotel Meeting Room
19 Jan To 23 Jan 2025
EN
Roma
Hotel Meeting Room
26 Jan To 30 Jan 2025
EN
Prague
Hotel Meeting Room
26 Jan To 30 Jan 2025
EN
Dubai
click here
02 Feb To 06 Feb 2025
EN
Dublin
Hotel Meeting Room
09 Feb To 13 Feb 2025
EN
Athens
Hotel Meeting Room
16 Feb To 20 Feb 2025
EN
Washington
Hotel Meeting Room
16 Feb To 20 Feb 2025
EN
California
Hotel Meeting Room
23 Feb To 27 Feb 2025
EN
Berlin
Hotel Meeting Room
02 Mar To 06 Mar 2025
EN
Dubai
click here
02 Mar To 06 Mar 2025
EN
Copenhagen
Hotel Meeting Room
13 Apr To 17 Apr 2025
EN
Barcelona
Hotel Meeting Room
13 Apr To 17 Apr 2025
EN
Beirut
Hotel Meeting Room
20 Apr To 24 Apr 2025
EN
Los Angeles
Hotel Meeting Room
27 Apr To 01 May 2025
EN
Singapore
Hotel Meeting Room
04 May To 08 May 2025
EN
Sydney
Hotel Meeting Room
11 May To 15 May 2025
EN
Hong Kong
Hotel Meeting Room
18 May To 22 May 2025
EN
Kuala Lumpur
Hotel Meeting Room
25 May To 29 May 2025
EN
Cairo
Hotel Meeting Room
25 May To 29 May 2025
EN
Riyadh
Hotel Meeting Room
08 Jun To 12 Jun 2025
EN
London
Hotel Meeting Room
15 Jun To 19 Jun 2025
EN
Madrid
Hotel Meeting Room
15 Jun To 19 Jun 2025
EN
Kuwait
Hotel Meeting Room
22 Jun To 26 Jun 2025
EN
Dubai
click here
22 Jun To 26 Jun 2025
EN
Beijing
Meeting Room
22 Jun To 26 Jun 2025
EN
Cyprus (Larnaka)
Hotel Meeting Room
29 Jun To 03 Jul 2025
EN
Amman
Hotel Meeting Room
06 Jul To 10 Jul 2025
EN
Jakarta
Hotel Meeting Room
06 Jul To 10 Jul 2025
EN
Doha
Hotel Meeting Room
13 Jul To 17 Jul 2025
EN
Jeddah
Hotel Meeting Room
13 Jul To 17 Jul 2025
EN
Sharm El Sheikh
Hotel Meeting Room
20 Jul To 24 Jul 2025
EN
Amsterdam
Hotel Meeting Room
27 Jul To 31 Jul 2025
EN
Casablanca
Hotel Meeting Room
27 Jul To 31 Jul 2025
EN
Dubai
click here
03 Aug To 07 Aug 2025
EN
Paris
Hotel Meeting Room
10 Aug To 14 Aug 2025
EN
Geneva
Hotel Meeting Room
10 Aug To 14 Aug 2025
EN
Zurich
Hotel Meeting Room
17 Aug To 21 Aug 2025
EN
Marrakech
Hotel Meeting Room
17 Aug To 21 Aug 2025
EN
Vienna
Hotel Meeting Room
24 Aug To 28 Aug 2025
EN
Munich
Hotel Meeting Room
31 Aug To 04 Sep 2025
EN
Istanbul
Hotel Meeting Room
07 Sep To 11 Sep 2025
EN
Alkhobar
Hotel Meeting Room
07 Sep To 11 Sep 2025
EN
Toronto
Hotel Meeting Room
14 Sep To 18 Sep 2025
EN
Manama
Hotel Meeting Room
14 Sep To 18 Sep 2025
EN
San Francisco
Hotel Meeting Room
21 Sep To 25 Sep 2025
EN
Stockholm
Hotel Meeting Room
21 Sep To 25 Sep 2025
EN
Florida
Hotel Meeting Room
28 Sep To 02 Oct 2025
EN
Boston
Hotel Meeting Room
05 Oct To 09 Oct 2025
EN
Roma
Hotel Meeting Room
05 Oct To 09 Oct 2025
EN
ON LINE
ON LINE
12 Oct To 16 Oct 2025
EN
Prague
Hotel Meeting Room
12 Oct To 16 Oct 2025
EN
Athens
Hotel Meeting Room
19 Oct To 23 Oct 2025
EN
Dubai
click here
19 Oct To 23 Oct 2025
EN
Dublin
Hotel Meeting Room
26 Oct To 30 Oct 2025
EN
Washington
Hotel Meeting Room
26 Oct To 30 Oct 2025
EN
California
Hotel Meeting Room
02 Nov To 06 Nov 2025
EN
Riyadh
Hotel Meeting Room
02 Nov To 06 Nov 2025
EN
Salalah
Hotel Meeting Room
02 Nov To 06 Nov 2025
EN
Cairo
Hotel Meeting Room
09 Nov To 13 Nov 2025
EN
Kuala Lumpur
Hotel Meeting Room
09 Nov To 13 Nov 2025
EN
Tbilisi
Hotel Meeting Room
16 Nov To 20 Nov 2025
EN
London
Hotel Meeting Room
23 Nov To 27 Nov 2025
EN
Madrid
Hotel Meeting Room
30 Nov To 04 Dec 2025
EN
Beijing
Meeting Room
30 Nov To 04 Dec 2025
EN
Kuwait
Hotel Meeting Room
30 Nov To 04 Dec 2025
EN
Milan
Hotel Meeting Room
07 Dec To 11 Dec 2025
EN
Amman
Hotel Meeting Room
07 Dec To 11 Dec 2025
EN
Cape Town
Hotel Meeting Room
14 Dec To 18 Dec 2025
EN
Jakarta
Hotel Meeting Room
21 Dec To 25 Dec 2025
EN
Sharm El Sheikh
Hotel Meeting Room
21 Dec To 25 Dec 2025
EN
Jeddah
Hotel Meeting Room
28 Dec To 01 Jan 2026
EN
Manama
Hotel Meeting Room
Found useful? Share it