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Cities

Dubai

The Strategic Marketing Plan

192

PR, Marketing & Customer Service Training Courses

The Strategic Marketing Plan

Dubai

Hotel Name
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12 Jan 25 : 16 Jan  25

25 Hours

2950 USD

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Course-options

Training

Details

Introduction

Who should attend:

Marketing professionals who need to prepare a marketing plan for the first time or who are reviewing the effectiveness of current plans. The program is also important for senior managers involved in evaluating marketing plans submitted to them by specialists.  

Objectives

  • Apply a logical step-by-step process to produce a sound marketing plan.
  • Devise a marketing plan that builds on marketing audit findings.
  • Use marketing audit findings to identify effective strategies and tactics.
  • Develop the components of the strategic marketing plan.
  • Identify and implement the different marketing warfare strategies (offensive, defensive and flanking).

Content

The Marketing Concept

  • Scope and Functions
  • A New Approach to Marketing
  • Competitive Pressures Changing the World
  • The Smart Bomb Strategic Approach

The Marketing Planning Process

  • The Benefits of Planning 
  • The Marketing Plan Format 
  • The Marketing Planning Process 
  • Setting S.M.A.R.T Objectives and Goals
  • Linking the Marketing Strategy to the Vision, Mission and Objectives of the Company

The Business Situation Analysis

  • Understanding the Framework for Competitive Analysis
  • Competitive and Customer Analysis
  • Environmental Analysis
  • SWOT and TOWS Analysis
  • Portfolio Analysis and Design (The Boston Consulting Group Matrix)

Planning Segmentation, Targeting and Positioning

  • Basis for Segmentation 
  • Benefits of Segmentation 
  • The Market Segmentation Process 
  • Effective Positioning 
  • Creating a Powerful Value Proposition

Strategy Development

  • Considering Different Strategic Alternatives (TOWS Analysis)
  • Analyzing Different Marketing Strategies
  • The Growth Strategy Matrix 
  • Factors Shaping the Choice of Strategy
  • Blue Ocean versus Red Ocean Strategies

Tactical Planning Applications

  • Setting the Scene: The Marketing Mix 
  • The Components of the Marketing Mix 
  • Using The Marketing Mix Model

Putting It All Together

  • Writing Your Own Marketing Plan 

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:

    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.

  • Scientific Assessment:

    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.

  • Brainstorming and Role-playing:

    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.

  • Practical Cases:

    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.

  • Final Evaluation and Certificates:

    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality for Training and Administrative Consultations, provided they have completed at least 80% of the program days.

  • Training Materials:

    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.

  • Post-Training Follow-up:

    • European Quality for Training and Administrative Consultations provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.

  • Customized Training Programs:

    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.

  • Utilizing Technology:

    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.

  • Specialized Trainers:

    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.

  • Encouraging Participation:

    • European Quality encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.

  • Focus on Personal Transformation:

    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.

  • Continuous Assessment:

    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.

  • Terms and Conditions:

    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.

  • Prices and Discounts:

    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Course Options

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Training other dates & Locations
71
20 Jan 25   :  24 Jan 25
Roma
4950$
26 Jan 25   :  30 Jan 25
Dubai
2950$
27 Jan 25   :  31 Jan 25
Prague
4950$
03 Feb 25   :  07 Feb 25
Dublin
4950$
10 Feb 25   :  14 Feb 25
Athens
4950$
17 Feb 25   :  21 Feb 25
California
6950$
17 Feb 25   :  21 Feb 25
Washington
6950$
24 Feb 25   :  28 Feb 25
Berlin
4950$
02 Mar 25   :  06 Mar 25
Dubai
2950$
03 Mar 25   :  07 Mar 25
Copenhagen
4950$
13 Apr 25   :  17 Apr 25
Beirut
2950$
14 Apr 25   :  18 Apr 25
Barcelona
4950$
21 Apr 25   :  25 Apr 25
Los Angeles
6950$
28 Apr 25   :  02 May 25
Singapore
5950$
05 May 25   :  09 May 25
Sydney
5950$
12 May 25   :  16 May 25
Hong Kong
5950$
19 May 25   :  23 May 25
Kuala Lumpur
3950$
25 May 25   :  29 May 25
Cairo
2450$
25 May 25   :  29 May 25
Riyadh
2950$
09 Jun 25   :  13 Jun 25
London
4950$
15 Jun 25   :  19 Jun 25
Kuwait
3250$
16 Jun 25   :  20 Jun 25
Madrid
4950$
22 Jun 25   :  26 Jun 25
Dubai
2950$
23 Jun 25   :  27 Jun 25
Beijing
4950$
23 Jun 25   :  27 Jun 25
Cyprus (Larnaka)
4950$
29 Jun 25   :  03 Jul 25
Amman
2950$
06 Jul 25   :  10 Jul 25
Doha
3650$
07 Jul 25   :  11 Jul 25
Jakarta
3450$
13 Jul 25   :  17 Jul 25
Sharm El Sheikh
2950$
13 Jul 25   :  17 Jul 25
Jeddah
2950$
21 Jul 25   :  25 Jul 25
Amsterdam
4950$
27 Jul 25   :  31 Jul 25
Dubai
2950$
27 Jul 25   :  31 Jul 25
Casablanca
3950$
04 Aug 25   :  08 Aug 25
Paris
4950$
11 Aug 25   :  15 Aug 25
Geneva
4950$
11 Aug 25   :  15 Aug 25
Zurich
5450$
17 Aug 25   :  21 Aug 25
Marrakech
3950$
18 Aug 25   :  22 Aug 25
Vienna
4950$
25 Aug 25   :  29 Aug 25
Munich
4950$
01 Sep 25   :  05 Sep 25
Istanbul
2950$
07 Sep 25   :  11 Sep 25
Alkhobar
2950$
08 Sep 25   :  12 Sep 25
Toronto
5950$
14 Sep 25   :  18 Sep 25
Manama
2950$
15 Sep 25   :  19 Sep 25
San Francisco
6950$
22 Sep 25   :  26 Sep 25
Stockholm
4950$
22 Sep 25   :  26 Sep 25
Florida
6950$
29 Sep 25   :  03 Oct 25
Boston
6950$
05 Oct 25   :  09 Oct 25
ON LINE
1750$
06 Oct 25   :  10 Oct 25
Roma
4950$
13 Oct 25   :  17 Oct 25
Prague
4950$
13 Oct 25   :  17 Oct 25
Athens
4950$
19 Oct 25   :  23 Oct 25
Dubai
2950$
20 Oct 25   :  24 Oct 25
Dublin
4950$
27 Oct 25   :  31 Oct 25
Washington
6950$
27 Oct 25   :  31 Oct 25
California
6950$
02 Nov 25   :  06 Nov 25
Cairo
2450$
02 Nov 25   :  06 Nov 25
Riyadh
2950$
02 Nov 25   :  06 Nov 25
Salalah
3450$
10 Nov 25   :  14 Nov 25
Kuala Lumpur
3950$
10 Nov 25   :  14 Nov 25
Tbilisi
4950$
17 Nov 25   :  21 Nov 25
London
4950$
24 Nov 25   :  28 Nov 25
Madrid
4950$
30 Nov 25   :  04 Dec 25
Kuwait
3250$
01 Dec 25   :  05 Dec 25
Beijing
4950$
01 Dec 25   :  05 Dec 25
Milan
4950$
07 Dec 25   :  11 Dec 25
Amman
2950$
08 Dec 25   :  12 Dec 25
Cape Town
5450$
15 Dec 25   :  19 Dec 25
Jakarta
3450$
21 Dec 25   :  25 Dec 25
Sharm El Sheikh
2950$
21 Dec 25   :  25 Dec 25
Jeddah
2950$
28 Dec 25   :  01 Jan 26
Manama
2950$

Result -->

12 Courses

Download Result List

A

Z

Media Management in Crisis Communications

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Event management and Protocols

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Public Relations and Media Skills

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New Product Launch Using Marketing Communication: Proven Strategies and Techniques

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Key Account Management: Establishing Profitable Customer Relationships

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The Strategic Marketing Plan

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