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Cities

Dubai

Measuring Marketing Effectiveness & ROI

ID  337

PR, Marketing & Customer Service Training Courses

Measuring Marketing Effectiveness & ROI

Dubai

Hotel Name
click here

02 Mar 2025 : 06 Mar  2025

25 Hours

2950 USD

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Training Details

Why Choose this Course?

This highly-interactive course will put great emphasis on the importance for an organization to understand how every marketing dollar is being spent and what benefits their marketing campaigns are providing. Delegates will learn that by tracking their marketing Return on Investment (ROI), their companies/organisations would be able to evaluate the effectiveness of their marketing plan and make specific changes to improve their marketing initiatives.

Through interactive group discussion, delegates will discover how to use proven marketing analytics to streamline their marketing efforts and increase profitability. Upon completion of the course, delegates will be able to identify a range of techniques they can use to determine the profitability and effectiveness of their marketing plan.

This course will feature:

  • How to assess the effectiveness of an organisation’s marketing ROI measurement program and make recommendations for improvement
  • How to combine social media marketing networks with traditional marketing activities to improve ROI
  • How to develop accurate marketing ROI calculations that can be used consistently across all marketing initiatives
  • How to integrate measurement component into the marketing plan and budgeting process
  • How to design an Action Plan for putting marketing ROI best practices into practice

What are the Goals?

By the end of the course, participants will be able to:
  • Describe relevant ways of measuring marketing ROI
  • List the necessary elements of a Marketing Plan
  • Assess and measure each marketing activity to maximize sales and minimize costs
  • Explain how Market Segmentation and Customer Lifetime Value can be used to increase marketing ROI
  • Discuss the types of social media marketing options and list the advantages, disadvantages and limitations of each one

Who is this Course for?

The course is suitable to a wide range of professionals who desire to learn best practices for measuring the Return On Investment (ROI) generated from their marketing efforts but will greatly benefit:

  • Sales and Marketing professionals
  • Public Relations professionals
  • Account Managers
  • Department Managers
  • Human Resource professionals

How will this be Presented?

This course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes delegate’s participation through a combination of group discussion, practical exercises, videos, role-play sessions, case studies, breakout sessions, and team building activities.

Delegates will utilize best practices and benchmarking to model world-class customer service excellence. The comprehensive course manual has been designed to be practical, easy to use, and facilitate learning.

The Course Content

  • Day One : Principles and Best Practices of Measuring Marketing ROI
    • Benefits of measuring marketing ROI
    • Assessing your organisation’s marketing ROI culture
    • Case study: How Leading Companies Assess Marketing ROI
    • Necessary elements in developing a Marketing Plan
    • Key components to measure marketing ROI
    • Implementation considerations / Control to achieve effectiveness
  • Day Two : Strategies for Measuring Marketing Performance
    • Marketing Plan budget considerations
    • How to incorporate ROI measurement into the budgeting process
    • Measuring customer satisfaction
    • Market Segmentation: Identifying high value customers
    • Market Segmentation Strategies
    • Brand Management and the Marketing Mix
  • Day Three : The Value of Social Media and Internet Marketing
    • Social media marketing tools
    • Case study: Social Media Marketing ROI
    • Search Engine Optimization strategies
    • Leveraging social media marketing networks to increase ROI
    • Monitoring your company’s social media reputation
    • Preparing a Social Media Damage Control Plan
  • Day Four : Marketing Performance Measurement to Maximize Growth
    • Roadblocks to effectively measuring marketing ROI
    • Marketing ROI challenges and opportunities
    • SWOT Analysis
    • Determining Customer Lifetime Value (CLV)
    • Best practices and tools for measuring marketing effectiveness and ROI
    • Performance Measurement for continuous improvement
  • Day Five : Leading the Way to Greater Marketing Success
    • What is your Action Plan?
    • Your attitude makes a difference
    • Teambuilding exercise
    • Setting SMART Objectives
    • Time management tips to increase daily productivity
    • End of course review an assessment

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:

    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.

  • Scientific Assessment:

    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.

  • Brainstorming and Role-playing:

    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.

  • Practical Cases:

    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.

  • Final Evaluation and Certificates:

    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality for Training and Administrative Consultations, provided they have completed at least 80% of the program days.

  • Training Materials:

    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.

  • Post-Training Follow-up:

    • European Quality for Training and Administrative Consultations provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.

  • Customized Training Programs:

    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.

  • Utilizing Technology:

    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.

  • Specialized Trainers:

    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.

  • Encouraging Participation:

    • European Quality encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.

  • Focus on Personal Transformation:

    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.

  • Continuous Assessment:

    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.

  • Terms and Conditions:

    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.

  • Prices and Discounts:

    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Course Options

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Training other dates & Locations
72
26 Jan 2025   :  30 Jan 2025
Dubai
2950$
26 Jan 2025   :  30 Jan 2025
Beirut
2950$
03 Feb 2025   :  07 Feb 2025
Los Angeles
6950$
10 Feb 2025   :  14 Feb 2025
Singapore
5950$
24 Feb 2025   :  28 Feb 2025
Sydney
5950$
02 Mar 2025   :  06 Mar 2025
Dubai
2950$
07 Apr 2025   :  11 Apr 2025
Cyprus (Larnaka)
4950$
07 Apr 2025   :  11 Apr 2025
Dublin
4950$
14 Apr 2025   :  18 Apr 2025
Hong Kong
5950$
20 Apr 2025   :  24 Apr 2025
Riyadh
2950$
20 Apr 2025   :  24 Apr 2025
Cairo
2450$
27 Apr 2025   :  01 May 2025
Salalah
3450$
28 Apr 2025   :  02 May 2025
Kuala Lumpur
3950$
05 May 2025   :  09 May 2025
London
4950$
05 May 2025   :  09 May 2025
Madrid
4950$
11 May 2025   :  15 May 2025
Kuwait
3250$
12 May 2025   :  16 May 2025
Beijing
4950$
18 May 2025   :  22 May 2025
Sharm El Sheikh
2950$
18 May 2025   :  22 May 2025
Jeddah
2950$
26 May 2025   :  30 May 2025
Jakarta
3450$
01 Jun 2025   :  05 Jun 2025
Amman
2950$
09 Jun 2025   :  13 Jun 2025
Amsterdam
4950$
15 Jun 2025   :  19 Jun 2025
Doha
3650$
15 Jun 2025   :  19 Jun 2025
Casablanca
3950$
22 Jun 2025   :  26 Jun 2025
Dubai
2950$
23 Jun 2025   :  27 Jun 2025
Paris
4950$
30 Jun 2025   :  04 Jul 2025
Geneva
4950$
07 Jul 2025   :  11 Jul 2025
Vienna
4950$
14 Jul 2025   :  18 Jul 2025
Zurich
5450$
14 Jul 2025   :  18 Jul 2025
Milan
4950$
14 Jul 2025   :  18 Jul 2025
Munich
4950$
14 Jul 2025   :  18 Jul 2025
Barcelona
4950$
21 Jul 2025   :  25 Jul 2025
Istanbul
2950$
27 Jul 2025   :  31 Jul 2025
ON LINE
1750$
27 Jul 2025   :  31 Jul 2025
Dubai
2950$
28 Jul 2025   :  01 Aug 2025
San Francisco
6950$
28 Jul 2025   :  01 Aug 2025
Toronto
5950$
03 Aug 2025   :  07 Aug 2025
Marrakech
3950$
03 Aug 2025   :  07 Aug 2025
Manama
2950$
03 Aug 2025   :  07 Aug 2025
Alkhobar
2950$
11 Aug 2025   :  15 Aug 2025
Stockholm
4950$
18 Aug 2025   :  22 Aug 2025
Boston
6950$
25 Aug 2025   :  29 Aug 2025
Roma
4950$
01 Sep 2025   :  05 Sep 2025
Prague
4950$
08 Sep 2025   :  12 Sep 2025
Cyprus (Larnaka)
4950$
08 Sep 2025   :  12 Sep 2025
Dublin
4950$
15 Sep 2025   :  19 Sep 2025
Athens
4950$
15 Sep 2025   :  19 Sep 2025
Cape Town
5450$
22 Sep 2025   :  26 Sep 2025
Washington
6950$
22 Sep 2025   :  26 Sep 2025
California
6950$
22 Sep 2025   :  26 Sep 2025
Tbilisi
4950$
28 Sep 2025   :  02 Oct 2025
Cairo
2450$
28 Sep 2025   :  02 Oct 2025
Riyadh
2950$
05 Oct 2025   :  09 Oct 2025
Kuwait
3250$
06 Oct 2025   :  10 Oct 2025
Kuala Lumpur
3950$
13 Oct 2025   :  17 Oct 2025
Beijing
4950$
13 Oct 2025   :  17 Oct 2025
Lisbon
4950$
13 Oct 2025   :  17 Oct 2025
London
4950$
19 Oct 2025   :  23 Oct 2025
Dubai
2950$
20 Oct 2025   :  24 Oct 2025
Madrid
4950$
26 Oct 2025   :  30 Oct 2025
Amman
2950$
03 Nov 2025   :  07 Nov 2025
Jakarta
3450$
09 Nov 2025   :  13 Nov 2025
Jeddah
2950$
09 Nov 2025   :  13 Nov 2025
Sharm El Sheikh
2950$
17 Nov 2025   :  21 Nov 2025
Amsterdam
4950$
17 Nov 2025   :  21 Nov 2025
Florida
6950$
23 Nov 2025   :  27 Nov 2025
Casablanca
3950$
01 Dec 2025   :  05 Dec 2025
Paris
4950$
08 Dec 2025   :  12 Dec 2025
Geneva
4950$
15 Dec 2025   :  19 Dec 2025
Vienna
4950$
22 Dec 2025   :  26 Dec 2025
Munich
4950$
29 Dec 2025   :  02 Jan 2026
Athens
4950$

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12 Courses

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