The Art of 21 Century Communication: Strategically Navigating the New Media Landscape is an interactive five-day, content-driven course for executives focusing on communicating effectively through traditional, new and social media.
Participants will communicate around a real-world, evolving issue with multiple implications on their business and its reputation. They will also learn how to build a message platform that can be used as the foundation for all communications around that issue. At the end of the course, each participant will have a working guide to effectively communicate news, initiatives and announcements their companies may encounter.
With the advent of new and social media there is a tendency to take strategic messaging for granted. Yet, a strategic communication initiative must be content-driven and incorporate all relevant mediums.
Participants will learn how to create a Media Tool Kit to help enhance their organization’s communication strategy and maneuver the new media landscape. They will return to their organizations equipped with updated concepts, best practices, and messaging tools to lead the next generation communication strategy and craft a universal messaging platform to achieve stakeholders’ engagement.
Participants return to their organizations equipped to:
- develop an overall message blueprint
- adapt communications for traditional and social media.
- pitch a story to the media.
- manage reputation and communicate during a crisis.
- handle media interviews and presentations.
Trainer guides participants through case studies, messaging exercises and drills on how to attract and maximize media interest. Focus will be on creating a strong message foundation, which is critical to attracting media attention and effectively using the Internet and social media. Participants will apply each day’s exercises to real world goals and learn how to establish credibility and poise in public venues.
Το succeed participants communicate around a real-world, evolving issue with multiple implications and effects on their business. They will learn how to craft a universal message platform that can be used as the foundation for all communications around that issue. At the end of the course, following all the tutorials and exercises, each participant will have a working guide to effectively communicate news, initiatives and announcements their companies may encounter.
In this carefully crafted media leadership curriculum participants will tackle the critical issues facing organizations that seek to blend the power of traditional and digital media. Through team-based activities and discussions, messaging exercises,
drills to maximize media interest, and media tool kits, the course outline focuses on:
European Quality Training and Management Consultancy reserves its full right to change the location of the training program and change the approved lecturer to provide the training program in accordance with the European Quality vision and the conditions of holding the program without prior notice
The European Quality Training and Management Consultancy adopts modern methods of training and raising the efficiency of human resources development, so we follow:
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