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Dubai

Driving Business Performance with Social Media for Motivation of Employees

ID  6

Management Training Courses

Driving Business Performance with Social Media for Motivation of Employees

Dubai

Hotel Name
Hotel Meeting Room

02 Feb 2025 : 06 Feb  2025

25 Hours

3250 USD

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Training Details

Introduction

Sustained public relations campaigns can help drive strategic organisational change, build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation.

This powerful programme takes a problem solving approach to the design of PR campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organisational strategy. Participants will develop the skills to design, plan, cost, deliver and evaluate campaigns using the full range of PR media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the programme.

Highlights of the programme include:

  • Powerful planning tools
  • A wealth of practical examples and frameworks
  • Personal coaching and advice
  • Incorporation of your own content into the programme giving real, useable outputs
  • A practical and theoretical toolkit for use beyond the course

Objectives

  • To examine the range of PR campaigns and the purposes that they can achieve
  • To develop a problem-solving approach to match PR campaign strategy to business objectives
  • To plan PR campaigns to meet need setting clear objectives with behavioural outcomes and measurable results
  • To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
  • To measure risk presented during a campaign by increased public and media scrutiny and to plan to mitigate these risks
  • To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology

Training Methodology

The programme is activity and discussion based. Formal presentations will be balanced by a range of case-studies, practice problems and group discussions. Sharing the experience of the participants is an important feature and delegates will have the opportunity to discuss their own projects or challenges in an environment focussing on solving those problems. Real examples presented on DVD are a strong part of the course.

Organisational Impact

Communicating effectively with key stakeholders is vital to the delivery of business goals. This programme demonstrates how:

  • PR can be a key element of business strategy through coherent and focused campaigns.
  • Clear business results can be driven by well planned campaigns
  • Reputation and Brand can be enhanced through well designed campaigns
  • Risks involved in raising profile can be identified and mitigated
  • Results can benefit all of your key stakeholders

Personal Impact

The seminar examines a wide range of communications issues, skills and opportunities. As well as developing further personal competencies, the seminar helps participants:
  • To develop a more effective approach to communication in the workplace
  • Select and use the best tools to add value to the organisation at a strategic level
  • Develop personal action planning and understand how to ‘sell’ ideas to top management
  • Plan evaluation of the campaign so that results are recognised within the organisation
  • To build confidence and mastery through personal coaching and advice

Who Should Attend?

  • PR Practitioners and Professionals
  • All Professionals in the organisation who want to use PR/communications tools to best effect in meeting business objectives.

SEMINAR OUTLINE 

DAY 1 : Effective PR Campaigns

  •  Welcome and introduction
  • Perceptions of PR among senior managers
  • The global information village
  • Putting a cash value on reputation and the PR that builds it
  • PR campaigns – their use and their risks
  • Case study examples – what works and what does not
  • Practical example – tackling a business challenge
  • An introduction to evaluation

DAY 2 : A Problem-Solving Approach to Campaigns

  • Brand, identity and image, the basis of reputation
  • Assessing your reputation and the use of ‘gap’ analysis
  • The origins of PR and its foundations in the social sciences
  • Business strategy and problem identification
  • Problem solving methods – choosing the right one
  • Problem analysis – desk research, stakeholder analysis, PEST and SWOT
  • Setting measurable objectives
  • Force field analysis and risk identification

DAY 3 :  Planning and Costing Campaigns

  • Identifying the stages of the campaign and decision points
  • Preparing an effective schedule – critical path analysis
  • Critical path analysis
  • Costing the plan and preparing a budget
  • Anticipating risk and planning to meet it
  • Practice case-studies
  • Identifying stakeholders and their role in relation to the campaign
  • Co-ordinating campaign elements across stakeholder groups

DAY 4 : Channels, Delivery and Evaluation

  • From strategy to tactics
  • Environmental scanning
  • Developing a media relations plan
  • Crisis media relations
  • Principles of evaluation
  • Research tools and methods
  • Channel effectiveness and use of media
  • Social media and tools
  • Using influencer strategies to multiply effectiveness

DAY 5 : Putting it all together – Effective Delivery in Your Organisation

  • A risk-management approach
  • Dealing with contingencies
  • Winning support - selling ideas to others in the business
  • Presenting your case to senior management
  • Reading body language and other signals
  • Integrating your campaign into your own media and company reporting
  • Ensuring that results are seen and credited
  • Personal action planning

Day 1 - Asset Cost Management Introduction

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 2 - Laying the Groundwork

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 3 - Applying the Value based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

Day 4 - Ensuring the Continuity of the Value-based Process

Maintenance & Reliability Best Practices are critical for every successful individual and company. This workshop delivers many practical and new Maintenance and Reliability Best Practices concepts and tools. You will discuss these concepts and practice using practical tools in case studies and discussion groups. The costs associated with equipment downtime and reduced production can be significant. Learning how to effectively manage all aspects of your industrial facility is a must.This workshop is a combination of instructor lead topic areas and class discussions. Interactive discussions will allow you to hear and learn best in class applications relating to maintenance planning and cost management strategies. You will have the opportunity to ask lots of questions in order to consider how best to apply these tools and techniques in your organization.

The European Quality of Training and Management Consulting relies on advanced methodology in developing skills and enhancing the effectiveness of human resources. The company adopts modern methods to achieve these goals. In order to achieve its objectives, European Quality follows the following steps in a precise and professional manner:

  • Lectures and Visual Presentations:

    • Theoretical lectures are presented through PowerPoint presentations, videos, and short films, providing a comprehensive and enjoyable learning experience.

  • Scientific Assessment:

    • Trainees are thoroughly assessed before and after the training program to ensure the desired objectives are achieved and to provide necessary guidance.

  • Brainstorming and Role-playing:

    • Innovation and problem-solving are encouraged through brainstorming sessions and role playing experiences.

  • Practical Cases:

    • Practical learning is emphasized through cases relevant to the subject matter and the nature of work for the trainees, contributing to the development of practical skills.

  • Final Evaluation and Certificates:

    • A comprehensive assessment is conducted at the end of the program. Trainees are awarded attendance and participation certificates recognized by the European Quality for Training and Administrative Consultations, provided they have completed at least 80% of the program days.

  • Training Materials:

    • Professional trainers and experts in various fields create scientific and practical training materials, which are printed and retained, and distributed on CD or flash drives to ensure easy access to the content.

  • Post-Training Follow-up:

    • European Quality for Training and Administrative Consultations provides continuous support after the training program. This support includes additional consultancy sessions or workshops to ensure the continuity of learning and the application of acquired skills in the working environment.

  • Customized Training Programs:

    • Training programs are designed to meet the needs of individual companies and institutions. Client needs are carefully analyzed to ensure that the training content aligns with their specific objectives and achieves the desired impact.

  • Utilizing Technology:

    • Training incorporates modern techniques such as online platforms and distance learning to provide flexible and effective learning experiences. Participants can access educational resources online and engage in discussions and online workshops.

  • Specialized Trainers:

    • Trainers and lecturers are carefully selected to ensure they have high expertise in their fields. Experience and professionalism are added to the training to ensure the delivery of high-quality content and effective learning experiences.

  • Encouraging Participation:

    • European Quality encourages active participation and interaction during training sessions. Interactive activities such as group discussions and collective exercises are organized to stimulate effective participation in the learning process.

  • Focus on Personal Transformation:

    • Participants are encouraged to think critically and develop problem-solving skills and decision making abilities. They are guided towards achieving personal and professional transformation, leading to improved performance in their work areas.

  • Continuous Assessment:

    • Continuous assessments are provided to evaluate participants performance and their understanding of the training materials. This assessment is used to modify the training program if necessary and ensure the desired results are achieved.

  • Terms and Conditions:

    • Terms and conditions apply to all training programs. It is assumed that registering for any training program implies the participants agreement to these terms, including registration, payment, and cancellation policies.

  • Prices and Discounts:

    • It is noted that the prices displayed on the website do not include a 5% value added tax. All prices are subject to discounts according to the companys policies.

European Quality of Training and Management Consulting reserves the right to change the location of the training program, change the accredited lecturers for program delivery, hold, or cancel the program in line with the companys vision and program conditions and our quality policy.

European Quality for Training and Consultancy is certified

ISO 9001-2015

All rights reserved

Course Options

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70
02 Feb 2025   :  06 Feb 2025
Dubai
3250$
02 Feb 2025   :  06 Feb 2025
Doha
3650$
03 Feb 2025   :  07 Feb 2025
Zurich
5450$
03 Feb 2025   :  07 Feb 2025
Munich
4950$
10 Feb 2025   :  14 Feb 2025
Istanbul
2950$
10 Feb 2025   :  14 Feb 2025
San Francisco
6950$
16 Feb 2025   :  20 Feb 2025
Alkhobar
2950$
17 Feb 2025   :  21 Feb 2025
Toronto
5950$
23 Feb 2025   :  27 Feb 2025
Manama
3250$
02 Mar 2025   :  06 Mar 2025
Dubai
3250$
03 Mar 2025   :  07 Mar 2025
Stockholm
4950$
14 Apr 2025   :  18 Apr 2025
Boston
6950$
21 Apr 2025   :  25 Apr 2025
Roma
4950$
28 Apr 2025   :  02 May 2025
Prague
4950$
04 May 2025   :  08 May 2025
Dubai
3250$
05 May 2025   :  09 May 2025
Athens
4950$
12 May 2025   :  16 May 2025
Washington
6950$
12 May 2025   :  16 May 2025
California
6950$
18 May 2025   :  22 May 2025
Beirut
2950$
26 May 2025   :  30 May 2025
Copenhagen
4950$
02 Jun 2025   :  06 Jun 2025
Berlin
4950$
02 Jun 2025   :  06 Jun 2025
Florida
6950$
08 Jun 2025   :  12 Jun 2025
Dubai
3250$
09 Jun 2025   :  13 Jun 2025
Los Angeles
6950$
16 Jun 2025   :  20 Jun 2025
Singapore
5950$
23 Jun 2025   :  27 Jun 2025
Lisbon
4950$
29 Jun 2025   :  03 Jul 2025
Dubai
3250$
30 Jun 2025   :  04 Jul 2025
Tbilisi
4950$
30 Jun 2025   :  04 Jul 2025
Sydney
5950$
20 Jul 2025   :  24 Jul 2025
Cairo
2750$
20 Jul 2025   :  24 Jul 2025
Riyadh
2950$
28 Jul 2025   :  01 Aug 2025
Cape Town
5450$
28 Jul 2025   :  01 Aug 2025
Kuala Lumpur
3950$
03 Aug 2025   :  07 Aug 2025
Dubai
3250$
04 Aug 2025   :  08 Aug 2025
London
4950$
10 Aug 2025   :  14 Aug 2025
Salalah
3450$
11 Aug 2025   :  15 Aug 2025
Madrid
4950$
17 Aug 2025   :  21 Aug 2025
Kuwait
3250$
18 Aug 2025   :  22 Aug 2025
Beijing
4950$
24 Aug 2025   :  28 Aug 2025
Amman
2950$
31 Aug 2025   :  04 Sep 2025
Dubai
3250$
01 Sep 2025   :  05 Sep 2025
Jakarta
3450$
07 Sep 2025   :  11 Sep 2025
Sharm El Sheikh
2950$
07 Sep 2025   :  11 Sep 2025
Jeddah
2950$
15 Sep 2025   :  19 Sep 2025
Amsterdam
4950$
21 Sep 2025   :  25 Sep 2025
Casablanca
3950$
22 Sep 2025   :  26 Sep 2025
Barcelona
4950$
28 Sep 2025   :  02 Oct 2025
Dubai
3250$
29 Sep 2025   :  03 Oct 2025
Paris
4950$
06 Oct 2025   :  10 Oct 2025
Geneva
4950$
13 Oct 2025   :  17 Oct 2025
Vienna
4950$
19 Oct 2025   :  23 Oct 2025
ON LINE
1750$
20 Oct 2025   :  24 Oct 2025
Munich
4950$
20 Oct 2025   :  24 Oct 2025
Istanbul
2950$
26 Oct 2025   :  30 Oct 2025
Dubai
3250$
27 Oct 2025   :  31 Oct 2025
Toronto
5950$
02 Nov 2025   :  06 Nov 2025
Alkhobar
2950$
02 Nov 2025   :  06 Nov 2025
Manama
3250$
10 Nov 2025   :  14 Nov 2025
Stockholm
4950$
17 Nov 2025   :  21 Nov 2025
Boston
6950$
23 Nov 2025   :  27 Nov 2025
Dubai
3250$
24 Nov 2025   :  28 Nov 2025
Roma
4950$
01 Dec 2025   :  05 Dec 2025
Prague
4950$
08 Dec 2025   :  12 Dec 2025
Dublin
4950$
15 Dec 2025   :  19 Dec 2025
Athens
4950$
21 Dec 2025   :  25 Dec 2025
Marrakech
3950$
21 Dec 2025   :  25 Dec 2025
Dubai
3250$
22 Dec 2025   :  26 Dec 2025
Washington
6950$
22 Dec 2025   :  26 Dec 2025
California
6950$
29 Dec 2025   :  02 Jan 2026
Amsterdam
4950$

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12 Courses

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Driving Business Performance with Social Media for Motivation of Employees

ID 6

One week

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Effective Performance Management

ID 7

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Communicating to Your Senior Management and Key Stakeholders

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Successful Management for Business Achievement ( The 5 Day MBA )

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Leading Under Pressure: Managing Organisational & Personal Crises

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Creative Leadership and Innovative Management

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ISO 31000 Lead Risk Manager

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Internal Consultancy Skills at Work

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Handling Information Overload

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Priority Management: Optimising Time, Workflow & Productivity

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Advanced Management & Leadership

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High Impact Supervisory Skills

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