Public Relations & Corporate Communications (Professional Public Relations Officer)

Code

190

Start Date

2025-02-09

End Date

2025-02-13

City

Prague

Price

4950 $

Language

Participants

1-15

Hotel

Hotel Meeting Room

Provide us with your details and the team will contact you

Send to a friend

Please fill in all the fields below and a link will be sent to your e-mail when you click it. You will be redirected to the download page

Full Name

Mobile Number

E-mail

Please fill in all the fields below and a link will be sent to your email when it is clicked

Full Name

Mobile Number

E-mail

iNTRODUCTION

PR and Communications are at the heart of business performance. Modern methods, tools and channels have greatly increased the speed in which communications can be experienced, from local to global. In this programme you will learn:

The tools and techniques required to manage reputation in a complex media environment
How to manage knowledge within the business for effective media management
How to shape external perceptions of your organisation by first class corporate internal communications
How to develop a strategic approach and a clear plan of action

PROGRAMME OBJECTIVES

To set Corporate Affairs in strategic anticipatory and effective context
To develop an understanding of stakeholder programmes for regular, focused communication
Examine the development of Corporate Affairs tools
Understanding the development of strategy/plans/tactics and co-ordinating these
Evaluation and the use of research

TRAINING METHODOLOGY

This programme is an intensive, updating programme illustrated throughout with practical examples. It concentrates on practitioner skills, tools and techniques for the effective management of these important business functions.

PROGRAMME SUMMARY

The programme looks at variety of corporate communications tools and models before examining in details the potential value and role of key stakeholders in the corporate affairs/PR process. It looks at approaches that will permeate the whole organisation as well as the specialist disciplines within PR and communications. Firmly establishing the place of PR in the company, the programme looks at the contributions that can be measured. Participants will pull together all of the programme content into an action plan which can be discussed with top management.

PROGRAMME OUTLINE

DAY 1 - Introduction and Welcome: The Power of Communication
- Introduction and welcome
- Course programmed, design and options
- Opening exercise: Goal setting
- Corporate Affairs and Public Affairs approaches
- Corporate identity and image
- Corporate communications overview and strategy
- External reputation management Communication as a change agent
- Communication as goal for all managers
DAY 2 - From the Inside Out: Crafting Consistent Messages
- Internal communications
- Family and friends as Stakeholder
- Measuring emotional capital
- Communications channels mapping and monitoring
- Setting internal communications goals
- New media for rapid interaction
- Champions, opinion formers and incentivisation
- The place of the company magazine/newsletter
- The multinational internal communications programme
- Commitment from internal decision makers
DAY 3 - Risks and Threats: Their Identification and Management
- Single issue politics
- Special interest groups
- Whistleblowers and the rules of disclosure
- External opinion formers
- Cause related PR and core values
- Campaigns, their design and planning
- A crisis management toolkit
- Stakeholder interest inventories
- Opinion former networks
DAY 4 - Corporate Affair/PR in the Corporate Mix
- PR in the communications mix
- PR in the marketing mix
- Direct response PR
- Financial PR
- PR and strategy
- Brand PR
- Persuasion measurement techniques
- Integrating PR/Communications and marketing plans
- The art of leveraging
- Corporate affairs and customer relations
DAY 5 - Powerful and Persuasive Action Planning
- Measurement of performance: bottom line impact
- Translating strategy to tactics
- Horizons for PR and corporate affairs development
- Tools and Techniques summary: a tactical inventory
- Recruiting allies: a networking approach
- Justifying the plan and convincing top management
- Making the most of other disciplines to maximise results
- Individual and group consultancy
- Further sources of help and information

To view the training curriculum, please click here
To view the registration, payment, and cancellation policy, please click here
To view the terms and conditions for the training program locations, please click here.

European Quality for Training and Consultancy is certified

ISO 9001-2015

Other Dates for the Courses

PR, Marketing & Customer Service Training Courses

Courses Category

Most Read

The Proposed Courses

Public Relations & Corporate Communications (Professional Public Relations Officer)

iNTRODUCTION

PROGRAMME OBJECTIVES

TRAINING METHODOLOGY

PROGRAMME SUMMARY

PROGRAMME OUTLINE

Other Dates for the Courses

Categories

Other links

Search in site

Mailing List

Payment Methods

Cities

Contact us